Top 10 Email Automation Examples for Ecommerce in 2023
As eCommerce continues to grow, it’s essential for businesses to utilize email automation tools to tailor their communications with customers. In a recent article by Klaviyo, they discuss the top 10 email automation examples to consider for your brand in 2023 and beyond. These automation and flow ideas not only align with a customer’s buyer journey but can also be A/B tested to see what messages resonate best with your audience.
Bottom Line: If you’re an ecommerce business owner or manager looking to improve customer engagement and drive more sales, this article on top email automation examples is a must-read.
In the future, we may see even more innovative use cases for email automation that cater to a diverse range of industries, personalization preferences, and customer behaviors. This potential for continued innovation makes it essential for ecommerce businesses to be up-to-date on the latest email automation trends and best practices.
Welcome Series
Capitalize on increased website traffic by introducing new subscribers to your brand with a welcome series. Promote your unique offerings and engage subscribers through social media channels and targeted messaging.
Browse Abandonment Automation
Create an online window shopping experience by sending emails based on items subscribers are browsing on your website. Keep the messaging simple and focused on the products they were viewing, minimizing distractions from cross-selling or multiple calls-to-action.
Abandoned Cart Automation
- Remind customers of items left in their shopping cart with abandoned cart automation.
- Use dynamic content to populate each email based on the specific items the customer added.
- A/B test time delays for sending the first email to optimize engagement and conversions.
Thank You Flow
Express gratitude and foster brand loyalty by sending a personalized thank you email after a customer completes their purchase.
Instructional Email Automation
Educate customers on how to use, clean, or assemble their purchased products with an instructional email series to streamline the process, reduce customer service inquiries, and increase repeat purchases.
Product Review Automation
Request feedback from customers on their experience with your products. Reviews are valuable for online shoppers, giving them confidence in deciding whether or not to make a purchase.
Cross-Sell or Up-Sell Automation
Showcase other products or services to help inspire shoppers who may be overwhelmed or limited on time. Use product recommendations based on their purchasing history or similar customers.
Replenishment Automation
For consumer packaged goods and other regularly purchased items, send a reminder email when customers may need refills. Keep loyal customers supported and engaged by automating replenishment prompts.
Back-In-Stock Automation
Implement a back-in-stock journey for customers interested in products that may be temporarily out of stock, ensuring sales aren’t missed due to inventory shortages.
Birthday Automation
Personalize your communication by celebrating customers’ birthdays with special offers, discounts, or simply acknowledging their special day. Utilize collected data to provide personalized customer experiences.
While these ten email automation examples serve as an excellent starting point, endless possibilities remain for curating timely and relevant experiences for your customers. As you gain a better understanding of your audience, you can create more targeted messaging that resonates and drives results.
