How To Easily Send A Test Email In Klaviyo

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By Ben Timlons

Are you new to emailing and wondering how to send a test email in Klaviyo? It’s not as technical or complicated as it may seem! With this guide, you’ll be able to easily navigate the process of sending out a test email in no time.

For those who don’t know what Klaviyo is, it’s an amazing Email Service Provider (ESP) that helps businesses create personalized emails for their customers. Not only does it offer some incredible features like automated segmentation and advanced reporting, but its user-friendly interface makes it easier than ever to manage your email campaigns.

Ready to get started with testing out emails on Klaviyo? Let’s dive into the details of setting up and sending a test email – so you can make sure everything looks just right before hitting send!

Steps Needed: How To Send A Test Email In Klaviyo

Now that your account is setup, it’s time to create a test email. Before sending out any emails, you’ll want to make sure they look exactly how you want them to. To do this, begin by going into the Templates section of Klaviyo and clicking on ‘Create Template’. From there, select from one of the many available templates or start with an empty slate by choosing ‘Blank’.

Once you’ve chosen a template or started with a blank canvas, customize your content however you’d like. Upload images, add text blocks and social sharing buttons until it looks just right. When done customizing the design of your template, save it as draft so you can use it multiple times in the future if needed.

To send yourself a test message before pushing it live to your entire list of subscribers, you have a couple options.

If you’re still in the template editing area, you can click on the “Preview & Test” button on the upper right:

how to send a test email in Klaviyo from templates

If you’ve created a campaign email and want to test it before sending just make sure you’re in the campaign editing area, then you can click on the “Preview & Test” button on the upper right:

how to send a test email in Klaviyo from campaigns

In both cases, you’ll be taken to a screen where you can select different options like who to send to, choosing profiles to see how it would populate data in the email, and more.

To send the test email just click on “Send Test” in the upper right when you have everything set.

For the classic editor (old version) Klaviyo has slightly different options that you can read about here.

Customizing Your Content

When it comes to customizing content in Klaviyo, there are a few steps that need to be taken. It’s important for marketers to remember that the success of their email campaigns depends on how well they relate and engage with their subscribers. To ensure your emails stand out and capture the attention of readers, here are five ways you can customize your content:

  1. Use personalized images – Images help create an emotional connection between the sender and the reader, so use photos related to each customer’s interests or preferences.
  2. Include relevant product recommendations – Leverage data points such as purchase history, browsing activity, and past interactions to suggest items customers may like.
  3. Add GIFs – Use animated GIFs to add fun elements into emails and make them more visually engaging.
  4. Utilize segmentation filters – Segmenting audiences based on criteria such as age group, location, gender, etc., helps tailor content better for different groups of people without having to craft unique messages from scratch for every individual subscriber.
  5. Personalize subject lines – A good way to increase open rates is by using personalization tokens within subject lines; this makes recipients feel special since they know the message was created just for them!

By utilizing all these features effectively, marketers can build strong relationships with their target audience while also achieving desired results from email campaigns sent via Klaviyo. With customized content tailored towards each recipient’s needs and interests, marketing teams can take their email outreach strategies up a notch and drive increased engagement rates across multiple channels over time. Moving forward, marketers should look at how they can upload contacts onto Klaviyo in order to reach a broader audience base quickly and efficiently

How To Upload Contacts

Once you’ve customized your content, it’s time to start adding contacts. Klaviyo allows users to upload contacts from external sources like a CSV file or from other integrations such as Salesforce and Shopify. If you have an existing list of contacts that you’d like to add into Klaviyo, the process is very straightforward.

First, go to the ‘Contacts’ page in your account and select ‘Upload Contacts’. Here, you will be presented with two options: either drag-and drop a CSV file into the window provided for manual uploading or use one of the third-party apps available for importing contacts. Once this step has been completed successfully, all imported contact details will appear on the ‘Contacts’ page in Klaviyo.

Now that your contacts are uploaded and ready to receive emails, it’s important to test out what they look like before sending them out. To do this, simply send yourself a preview email so you can check if everything looks correct and make any necessary changes prior to sending the message out to your entire contact list. This ensures that everyone receives consistent communications without having errors in formatting or content. From here, you’ll be able move onto testing your email before sending!

Testing Your Email Before Sending

Testing your email before you send it is essential for ensuring that it looks professional and communicates the desired message. To ensure successful testing, there are a few things to keep in mind.

First, make sure to check all the links included in the body of the email. This will help guarantee that none of them lead to an incorrect destination or broken page. Additionally, test out any forms embedded within the email, such as surveys or sign up pages, to ensure they’re working correctly.Check LinksTest Forms

Second, preview how your email will look on different devices (e.g., desktop, mobile). It’s important since emails must be optimized for various screen sizes; otherwise readers won’t get the full experience of what was intended. Use Klaviyo’s Inbox Preview feature—it allows you to see exactly how your email appears across 20+ popular clients and devices with one click.

Finally, take some time to read through your draft and double-check for errors like typos and formatting issues.

Doing this can help prevent potential embarrassment if any were missed during editing earlier on.

And now that everything has been tested properly, you can proceed knowing that your audience will receive an engaging and effective email campaign!

Previewing The Email

Before scheduling a test email in Klaviyo, it’s important to preview the message. This allows you to make sure that all of your content is displayed correctly and as intended. To do this, navigate to the ‘Campaigns’ tab on the left-hand side menu bar. Here, select the campaign for which you’d like to send a test email.

Once you’ve selected your campaign, click ‘Preview’. From here, you can view what your audience will see when they receive an email from this campaign. You can also enter any custom variables that may be included in the emails. When done with making adjustments or changes, simply close out of the window by clicking ‘X’.

Now that everything has been verified and confirmed, it’s time to schedule the email for delivery.

Scheduling The Email

Coincidentally, the next step in sending an email with Klaviyo is scheduling it for delivery. Scheduling emails can be done from either the Drafts tab or from within a particular draft itself. To schedule an email from the Drafts tab, select the desired draft and click Schedule at the top of the page. From there, you’ll be taken to a new page where you can set up your sending time and date as well as any additional settings such as segmentation, personalization tags, etc.

Once all of your settings are configured correctly, hit Schedule to confirm that everything is ready to go out on time. It’s important to note that once an email has been scheduled, it cannot be edited or deleted – so make sure all of your settings are correct before confirming!

Finally, if you’d like to send yourself a test version of the same email prior to its official launch, simply toggle Send Test Email which will allow you to easily create and send one-off versions without affecting its original schedule. This way you can ensure that everything looks good and functions properly before clicking ‘Schedule’ for real.

Creating A Campaign Email And Testing

Once your email is ready to go, it’s time to send a test before sending out the full campaign. To do this, you’ll need to log into Klaviyo and use its built-in features:

  • Navigate to the dashboard for your account
  • Click on “Campaigns” in the left sidebar
  • Select “Create Campaign” from the options that appear at the top of the page
  • When setting up a new campaign, you can choose either an existing template or create one with HTML code.
  • Enter your subject line and preview text then click “Save & Preview”. This will open a window which allows you to view what recipients will see when they receive your message. It also has several options for testing purposes.
  • Choose between “Send Test Email” or “Schedule Test Send” (where available). If selecting “Schedule Test Send”, enter in a date/time when you’d like to receive the test email. Once chosen, click “Confirm Schedule” and wait until that time for results.

Sending out tests gives you an opportunity to review any potential issues before launching a full-scale campaign – ensuring everything looks as expected and performs optimally. Moving forward, let’s take some time to analyze our results.

Analyzing Your Results

Once you’ve sent your test email, it’s time to analyze the results. As the saying goes, “If you can’t measure it, you can’t improve it”. The first step in analyzing your results is to check if your message was delivered and opened by users. To do this, review the analytics data from within Klaviyo that shows opens and clicks for each of these emails.

Next, take a look at how well recipients interacted with the content within the email; were there any unsubscribes or spam complaints? If so, what could have caused this? Finally, consider how much engagement did each user show with the email – which links got more clicks compared to others? This will help you identify successful elements that should be included in future campaigns as well as those that need improvement. With all this information in hand, you’re ready to move on to setting up automated tests for different types of messages and scenarios.

Automation Tools For Testing Emails

Using automation tools to test emails is an essential part of the process when sending a test email in Klaviyo. Automation tools allow for quick testing of different scenarios, eliminating manual tasks that can take hours and days to complete.

Syntax TestingChecks for any errors in HTML code or syntax that may cause the email to not display correctly on various devices.
Spam Filtering TestTests if your email passes through common spam filters so it reaches the recipient’s inbox rather than their junk folder.
Responsive Design CheckerVerifies how the content appears across multiple platforms such as mobile, tablets, etc., ensuring consistency across all devices.

Automation tools provide users with detailed reports and analytics about their emails which can be used to further optimize campaigns.

Additionally, these automated tests ensure accuracy and quality control over messages sent from Klaviyo, allowing marketers to confidently reach their audience without worrying about technical issues or compliance violations.

By taking advantage of these features, businesses are able to maximize impact while avoiding costly mistakes due to human error or outdated practices. With this information at hand, marketers can move forward to managing mailing lists with confidence.

Managing Mailing Lists

Sending a test email in Klaviyo is an essential step for any e-commerce business. A successful mail campaign requires careful planning and execution to ensure that the message reaches its intended audience. To get started, it’s important to manage mailing lists properly by segmenting them according to customer preferences and interests. This allows businesses to create targeted campaigns that are more likely to be seen and appreciated by their customers.

A great way to begin managing your mailing list is to use demographic information such as age, location, interests, gender, etc., when creating segments of contacts within the list. Doing this will help you craft messages tailored specifically for each group of recipients so they feel like they’re receiving something meaningful.

Additionally, consider using specific keywords or phrases when writing content for particular segments; this can make emails stand out from the rest of the inbox clutter and draw attention from customers who may have otherwise overlooked them.

Troubleshooting Tips And Tricks

If you’re having trouble sending a test email through Klaviyo, there are some tips and tricks that can help. Here’s a quick list to get started:

  1. Double-check the spelling of your recipient’s email address.
  2. Make sure all images or links in your message are working correctly.
  3. Confirm that any custom CSS styling is properly applied throughout the email template.
  4. Test different browsers to ensure compatibility with various webmail clients.

When it comes to troubleshooting errors within Klaviyo, be sure to review their Knowledge Base for additional support topics and solutions specific to the platform. Additionally, consider changing up elements like font size, color palette, or image alignment as small tweaks can make a great impact on how readers process the information presented in an email campaign. Lastly, if none of these steps have yielded successful results, contact Klaviyo customer service directly for more detailed answers related to your particular issue. Transitioning into best practices for sending test emails will help prevent further issues down the line when launching future campaigns..


In conclusion, Klaviyo is an effective platform that allows for easily sending test emails. Once you have set up your account and customized the content of your email, it’s easy to upload contacts and manage your mailing lists.

Overall, using this platform makes it easier than ever to send out test emails – no matter what type of business or organization you’re running. Are you ready to give it a try?

Find more Klaviyo information here.