Revolutionize Your Marketing Strategy: Learn How to Efficiently Save Event Properties to Profiles for Maximum Email, SMS, and Segment Usage.

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By Ben Timlons


In a world of increasing personalization, ecommerce businesses strive to create and optimize targeted campaigns for customers. One way involves making use of Klaviyo Event Properties which maximizes email and SMS engagement. To better understand this solution, we can follow this helpful Klaviyo Event Properties blog post. If you save event properties to profiles properties, it enables targeted content and better segmentation, ultimately increasing revenue for the business.

Bottom Line: For ecommerce business owners and managers, this article provides valuable insights into maximizing email and SMS engagement using Klaviyo Event Properties, which can increase revenue for the business.

Predicting future developments in the field of event properties, it is likely that artificial intelligence and machine learning will play an even greater role in analyzing and personalizing user experiences. Marketers will not only be able to dynamically update profile properties but also use predictive algorithms to anticipate the next best action based on user behavior. One can imagine a world where customized offers or discounts are generated in real-time, based on a user’s recent browsing or purchasing history.

Updated Profile Properties in Klaviyo

This solution allows for automatic updating of profile properties every time a profile has a Booked Shoot event. These updated properties can then be used for conditional content in emails and segmentation.

To achieve this, Klaviyo users will need to set up webhooks – allowing data to be sent back to their Klaviyo account to update profile properties. The flow action to update profile properties usually permits hard-coded values, but with the webhook functionality, the value will be dynamic from the event payload.

Incorporating Webhook Actions

Setting up a flow triggered by a custom event involves the following steps:

  • Create a flow with webhook action
  • Configure the webhook headers and body
  • Test the webhooks
  • Add the property to the email template

In essence, setting up this flow allows Klaviyo users to automatically update profile properties based on recent events. This data can then be used for segmentation and conditional content in their email campaigns.


This Solution Recipe demonstrates how effective use of flow webhooks can inject additional data into Klaviyo without needing to make changes at the original data source. The examples provided show how webhooks are a powerful tool in enhancing personalization, templates, campaigns, and segmentation.

Automating the process of updating profile properties and adapting them to email and SMS campaigns can greatly impact engagement and revenue for ecommerce businesses. This article serves as an informative guide for users who wish to utilize Klaviyo Event Properties to optimize marketing strategies and improve overall performance.