Ecommerce SEO: Cracking the Code to Success with Long-Tail Keywords
In the rapidly expanding e-commerce field, a successful search engine optimization (SEO) strategy is crucial. Many e-commerce businesses are harnessing the power of long-tail keywords to boost their SEO performance and drive conversions. This article draws inspiration from this insightful Shopify blog post to explore the concept of long-tail keywords and understand their role in effective SEO strategy for ecommerce.
Bottom Line: If you’re looking to boost your e-commerce site’s SEO performance and increase conversions, understanding and deploying long-tail keywords can offer you the competitive edge you need.
Looking ahead, we predict that with the rise in voice search technology – think Siri, Alexa, Google Home – long-tail keywords will play an even more critical role. As users communicate with these devices in full sentences rather than standalone keywords, long-tail phrases that mimic natural speech will become increasingly valuable in driving SEO performance for e-commerce businesses.
Decoding Long-Tail Keywords
Long-tail keywords are highly specific search phrases, often comprising three to five words. Although they have relatively low monthly search volumes (typically under 1000), they serve a pivotal role in enhancing your ecommerce SEO strategy.
To illustrate, consider “dutch oven” as a short-tail keyword. In contrast, “blue enamel dutch oven for sale” and “how to choose a dutch oven” are long-tail keywords. The defining characteristic of a long-tail keyword is its specificity and lower search volumes, making them less competitive and more likely to convert.
A Glimpse at Long-Tail Keyword Applications
During their SEO strategies, ecommerce businesses build long-tail keywords around seed keywords. These play a vital role in optimizing content for search engines by improving relevancy and specificity. A few long-tail keyword examples built around the seed keyword “makeup” might be:
- How to put mascara on your bottom lashes
- Makeup tips for zoom meetings
- Concealer for hyperpigmentation
- Vitiligo makeup cream
Types of Long-Tail Keywords
Long-tail keywords can be divided into two types: topical long-tail keywords and supporting long-tail keywords. Supporting long-tail keywords are variations of popular searches, while topical long-tail keywords represent unique query subjects. Understanding these nuances can help you be more strategic with your keyword planning and execution.
Benefits of Applying Long-Tail Keywords to Your SEO Strategy
Integrating long-tail keywords into your SEO strategy can bring multiple benefits, including:
- Less competition: long-tail keywords are less contested than short-tail keywords, making them a cost-effective selection for paid search engine marketing campaigns.
- Lower keyword difficulty: ranking for these keywords is easier, meaning you can perform well in the SERPs without needing to outperform competitors on creating longer content or acquiring more backlinks.
- Higher conversion rates: long-tail keywords clearly define search intent, helping you target consumers more likely to convert.
Identifying Relevant Long-Tail Keywords
A stellar 90% of all searches utilize long-tail keywords. Here are three popular long-tail keyword research strategies e-commerce businesses can use:
1. Employ Keyword Research Tools
Keyword research tools like Google Keyword Planner and Ahrefs offer invaluable insights into popular search terms online, aiding in identifying viable long-tail keywords.
2. Analyze Site Analytics
Google Search Console and Google Analytics can help discover long-tail keywords based on site performance. Additionally, they can be compared with Google Keyword Planner to pinpoint optimal long-tail keywords.
3. Utilize Search Engine Autocomplete
Search engine autocomplete features can suggest potential long-tail keyword phrases. Remember to confirm these suggestions with a keyword research tool to ensure they have low enough search volumes to quality as long-tail keywords.
In conclusion, long-tail keywords serve as a cost-effective and efficient pathway to heighten your e-commerce site’s search traffic quality and quantity. Past understanding their utilization, knowing the difference between topical and supporting long-tail keywords allows for more strategic planning of your SEO journey. Embrace them, and watch your SEO performance grow!