Content Writing and SEO Writing: What’s the difference?

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SEO writing and content writing are terms that often cause confusion. As many people don’t really understand if they are different or refer to the same thing. This is further reinforced by the fact that there is not much information out there dealing with this. Hence, the confusion in the eyes of a layman. Accordingly, that is what we will address today in this article so as to clear the misconceptions.

What truly needs to be understood is that content writing is an umbrella term that contains within itself, SEO writing, or in other words, SEO writing is a part of content writing

Content writing

Content writing revolves around the topic of planning. editing and writing content to be published on the internet. This includes

  • SEO writing blog posts
  • articles,
  • script for videos
  • podcasts,
  • Copywriting
  • Content for platforms like Reddit and Twitter
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions
  • Email newsletters
  • Keynote speeches
  • Social media posts

So, simply put everything that is written on the intention of publishing online comes under the umbrella of content writing. We will now move onto what SEO is and what makes you perform better in SEO. Remember, that anything that helps in SEO ultimately is also helping in improving the quality of your content writing. So without further ado lets go onto defining what SEO writing is

What is SEO Writing?

Firstly, what is it? SEO stands for search engine optimization. And SEO writing is basically writing your articles in such a way that search engines like google, yahoo, and Bing show them in its first few pages. This ultimately secures more impressions and traffic for the website which is something that every website desires.

A further authentication of this is the fact that according to SEO tribunal, 93% of online experiences begin from a search engine. This is why most of all website owners, no matter what kind of content they run, want to be noticed by search engines. And the only way that is possible is through search engine optimization. Which is a very important aspect and many website owners realize this. This is so important that the website owners hire special people for this specific task. If you want to know a bit more about what SEO is we have an article written on that. So go check it out “breaking down SEO writing

A picture showing some aspects of content and SEO writing

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 How to become a good content/SEO Writer?

 So, now that we know how important SEO writing is let’s look at a few things that help search engine optimization. To elaborate, there are more than 200 factors that affect the SEO of a site or post: Some of these are as following

Basic English skills

The major difference between SEO writing and content writing is that SEO writing takes into account search engine optimization and revolves holistically on that whilst trying to provide the best quality content possible

Firstly, what is it? SEO stands for search engine optimization and SEO writing is basically writing your articles in such a way that search engines like google, yahoo, and Bing show them in its first few pages. This ultimately secures more impressions and traffic for the website which is something that every website desires. A further authentication of this is the fact that according to the SEO tribunal, 93% of online experiences begin from a search engine.

Search Intent

We will start by defining what search intent means. Search intent means exactly like what it sounds, it means to understand the intention of the user at home who will be putting in the keyword phrase. The user at home could be searching a word for informational purposes and other times for transactional purposes.

For instance, when you type “lawyer” into the search engine the first few results are about the nearest located lawyers or law firms which means that most of the people who type in the word “lawyer” are doing so to actually reach out to a lawyer. Whereas when you type “civil law” into a search engine the first things that pop up are informational, like what civil law is and if you use “lawyer” as a keyword for an informational article it probably won’t work as the search engine will figure out that is not something people typing in the word “lawyer” most often seek.

Satisfying the searcher completely from the article (Quality content)

A picture showing some aspects of content and SEO writing

A searcher must not feel the need to open another website after opening your article. As this is not a good signal for the search engine. So you must completely inform the reader in the most easily digestible of ways. Whatever it is that you are writing about. This means knowing what type of information does the searcher want

And seeks the most. How do you that you ask? there are a few very simple ways you can that: first of all, an easy way of doing this is to look at the “people also ask” section of google.

 It can give you a very good idea of some of the things that you might have to address in your article to make it search engine optimized and a good article that will satisfy the clicker completely. Moreover, there are also websites like “answerthepublic”  that are very efficient at telling the most frequent questions that people have regarding a certain topic.

Hopefully, This article was helpful in clearing out any confusion you had in the terms of content and SEO writing. If you have any further questions, feel free to use the comment section below