Difference between digital marketing and eCommerce

Difference Between eCommerce and Digital Marketing

There are alot of common online marketing related terms that often get mixed and misunderstood by many. So today we decided to rid people of their confusion circling the terms digital marketing and eCommerce so that they can get to better understand the online environment. So, without further ado, here we go

eCommerce or e-commerce basically means doing business online on the web using the internet which can be done in various and through complying to different models like Affiliate marketing and Dropshipping. Whereas Digital marketing is a term which refers to marketing a business/ brand’s product or services through online means like social media

Now that we have dealt with the basic crux of the curiosity fo this realm, let’s dive a bit into both of these terms, look a bit into what they pertain and answer a few more related questions that you might have regarding them

What Is The Difference Between Online And Digital Marketing?

Online marketing and digital marketing are terms that confuse many people that first hear them. Are they the same and used interchangeably, if not, what are the difference?. Knowing these terms will not only help you understand what the what these terms are but will also help you increase your marketing vocab but will also help you make a better sales pitch. So let’s get on with it. Digital marketing is a broader term that contains itself many things including internet marketing. Or in other words, internet marketing is a subset of digital marketing

Digital Marketing

An elaborative video on Digital Marketing

Digital marketing is basically using alot of using a lot of different channels to promote a product or service. Some of its major components include:

1. Search engine optimization

Search engine optimization basically refers to optimizing your website for search engines like Google. So that, whenever someone searches something relevant to what you have published/posted, you are the first thing that Google shows the searcher, no matter where geographically the search is from

Simply put, this means working your way to actually be ranked by google for searches. There are a lot of things, more than 200 of them in fact, that Google considers when it comes to ranking. Google asks questions like how many times is the keyword mentioned throughout the text, what’s the content like… will it really be helpful, does the page have internal links, the quality of the site, who is the writer, is the page linked to authoritative sites, is the site mobile optimized, is it secure and many others. Many websites try very hard to optimize their content to these questions so that they are what google ultimately chooses to show for a specific keyword. This is known as Search Engine Optimization. We have a related article if you want to learn more ” Breaking down SEO writing”.

A picture showing some different factors that can affect SEO to better elaborate "Difference between digital marketing and eCommerce'

2. Web Design

This is a very important aspect as this is one of the first things that the audience sees. Moreover, this is what they base their first impression of your brand on. So, you need a beautiful looking site that is interactive and engaging as you not only want to leave a good impression but also want to be as helpful as possible while making them stay on your site as long as possible

3. Pay per click advertising

This is basically paying money to get traffic from Google. This is not long term and is not recommendable but can prove helpful whilst you are establishing your Google ranking through SEO. One good thing about this is that you only pay when someone clicks on your add. Hence the name pay per click advertising. If you want to learn more Freshbooks has a great article on this so give it a look “What is PPC

4. Content Marketing

This basically refers to putting to publishing great and high-quality content and let it advertise itself. This requires a lot of hard work but is definitely worth it and pays off quite well in the long run

5. Social Media

Social media is an irreplaceable part of normal life in this day and age. A further authentication of this is the fact that more than 3.8 billion people from all over the world use social media. And this number is only increasing as awareness and technology spreads. People with a big enough following on these platforms can earn hundreds of thousands of dollars for promoting brands and their products.

6. Email Marketing

 So what is email marketing? It is exactly what it sounds like. Simply put it is interacting with the customers a personal level promoting your product in a good way and making a loyal customer base.

Email marketing is one of the best ways to market your product. Based on the data from 2018, it was ranked the most effective marketing channel !!. Surprising, right? you might be wondering why. Well, this is probably due to the sheer number of people using emails as data from 2017 shows that about 85% of adult internet users have an email. This is more than the search engine’s percentage by 15% and social media’s by 22%. So, Without a doubt, email marketing is immense potential and importance in the business world. To further elaborate, here is another fact about email marketing, According to the Direct Marketing Association, you get $40 for every $1 that you spend on email marketing. Which is a fantastic return on investment and something that you rarely see with other platforms?

7. Mobile marketing

A whopping 5 billion people around all over the world use mobile phones which means a lot of them also access the web and visit a lot of sites every day. It was estimated in 2019 that nearly 53% of the traffic coming on sites from mobile phones. Mobile marketing is basically creating content and adds accessible by those mobile users. For instance, websites optimizing themselves for mobile phones so that they are more helpful. Mobile optimization also helps sites in SEO

Online Marketing

It exactly as it sounds is basically doing marketing using the internet and is another name for digital marketing. This, as we explained in the first paragraph, is a subset of digital marketing as a whole and includes in fact a very big part of digital marketing as the role internet plays in marketing is immense and it is increasing every coming day. Social Media Marketing, email marketing, pay per click marketing, mobile marketing, and many other marketing strategies all fall under internet marketing. Now it must be clear why they might be considered the same. As online marketing is a big chunk of digital marketing which leads them to be unclear sometimes.

Why is digital marketing important?

Digital marketing has become a renowned phrase nowadays. As the impact it can have on a business are ginormous, to say the least. And this impact is just going to increase every coming year as the online platform and community grows and develops even further. Moreover, this is something that will have an everlasting impact. As every business, no matter how big or small knows that they should get involved with digital marketing. This will help them in various ways. Ways like raising awareness for their newly established brand, keeping close to their customer base while catering to their queries of all sorts. It also means that the business will be able to reach and interact with a wide range of audiences.

A picture of online marketing to better elaborate "Difference between digital marketing and eCommerce'

What is digital/online marketing?

Simply put, digital marketing refers to promoting your product/service/brand using various platforms. The platforms could be PPC advertising, online marketing, SEO or anything that makes your product known.

Why is it important?

  • It levels the ground between big and small businesses. Online marketing provides small and medium-sized businesses to actually compete with the big guns in the industry. As they can also perform and attract the audience through in the same manner as the big companies as this is not much capital intensive
  • Digital marketing actually converts people into customers. The actual result of online marketing is judged by the rate of conversion which involves SEO and email marketing which we will discuss in detail later
  • It is more cost-effective than traditional marketing. As we have already discussed in the first point, it doesn’t require much capital and provides way more value than whatever it does cost. The cost-effectiveness of digital marketing can be inferred by the Gartner’s digital marketing spend report. According to which 40% of businesses said that they were able to make considerable savings just by using digital methods of marketing
  • It helps generate more sales. According to Google, companies using digital marketing strategies will have 2.8 times better revenue growth expectancy. Moreover, small and medium-sized businesses will also have a relatively higher chance of 3.3 times to expand their workforce and business.
  • Targeted audience: Actually engaging and interacting with your target audience can tell you what they actually like and dislike.

Some more points

A picture of online marketing to better elaborate "Difference between digital marketing and eCommerce'
  • Digital marketing also interacts with mobile users. To start off, 91% of adults in the U.S.A always have their mobiles within reaching distance. Mobile phones are becoming more and more important part of daily life each passing day. And hence are a big influence on people’s purchasing decision
  • Digital marketing builds an image and a name. It helps you make a brand and raise awareness for the brand nearly everywhere in the world if you want. Moreover, if you deliver on your promises and keep your customers satisfied it is guaranteed to take you on another level
  • It also develops trust for your business. Digital marketing uses social media signals and other people’s reviews and testimonials to actually develop a good customer base for you. According to Neilson Global Online consumer’s survey, 90% of respondents claimed that they would trust information about a particular brand, product or service if the data comes from the people they know.
  • You can use many different methods online to entice people. By giving them special coupons organizing online events and other stuff of this type
  • Increases visibility of your business. And you probably left behind by your competitors if you don’t already have an online platform.

7. Mobile marketing

A whopping 5 billion people around all over the world use mobile phones which means a lot of them also access the web and visit a lot of sites every day. It was estimated in 2019 that nearly 53% of the traffic coming on sites from mobile phones. Mobile marketing is basically creating content and adds accessible by those mobile users. For instance, websites optimizing themselves for mobile phones so that they are more helpful. Mobile optimization also helps sites in SEO. I hope this article was helpful if you have any further questions do use the comment sections below

Are online marketing courses legit?

Online marketing is a very important aspect of business nowadays and many people realizing that look for courses that can help them teach a thing or two about online courses. But many times they just end up losing a great deal of money without actually gaining anything of value. So don’t let the adrenaline rush of gaining some essential knowledge rush you into losing some well earned money.

A picture of online marketing to better elaborate "Difference between digital marketing and eCommerce'
A picture elaborating Online Marketing

What should you do?

Well, nowadays there is a tonne of information available online which can be accessed for free and will provide more value than most of these online courses. There are a lot of people on the online world who have written free ebooks which you get access to just by giving them your email. Moreover, the bigger factor that most people often forget is that these people are most times are more credible than the ones they buy courses of. But, you cannot actually benefit from all the information you get if you don’t start practically implementing it.

This is a mistake many people make as people start thinking that by just taking reading those ebook, articles and watching some informative youtube videos, they are being productive and it to some extent satisfies their heart. But, believe me all of that knowledge is of no benefit to you if you don’t start implementing it. So, even if it is a small thing that you just learned, try to practically implement it before moving to the next one. Because implementing it will raise many questions that you wouldn’t have asked otherwise and hence got answers to otherwise.

Start reading blogs

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Reading blogs is one of the best ways to get valuable information about any topic that intersts you. SO , do your research first and find yourself some like hubspotNeil Patelbrian dean. These are a few blogs that give you the knowlegde that you seek.

Are all online courses a scam?

The answer to this is simply “No”. Not all the online courses are worthless but you should do your share of research before actually signing up for a course. And do remember to check out the person leading the course and his/her credibility in the field itself. The biggest pro of joining a live online course is that all of the questions that your mind raises while actually implementing the things you learn can be easily answered. So, if yo are thinking of joining an online course do make sure how fast they will be in answering your queries. As that is the only main pro that will make it worth it.

Now, lets look into a few things you could to check if the online course you are looking into is a scam.

Too good to be true
A picture of tick

People showing you private jets and their riches that they earned and trying to pitch you their money rather than what is actually in the course they provide. The funny part is that most of the airplanes and mansions they show are not even theirs, they take them on rent just to fool you. And if they tell you that this one thing that they are about teach you will change everything and to know that thing you will have to get their course its another giveaway that you are getting into a scam. So, be careful if you hear something that sounds a bit too enticing. Because as they say if something sounds too good to be true it probably is, so do keep that in mind

A record of excellence

As i said before search the person and try to learn more about the expereince he/she and the extraordinary things feats that he/she has achieved. As there will literally be nothing to learn if you don’t have a good teacher

Authentic testimonials
A picture of testimonial to better elaborate Are online marketing courses legit?

This basically means that you get to know their already successful student by their full names along with their website names. So that you can go and check the students’ websites out too. As when you pay for the course, you will not only be joining the course but more importantly a community. A community of students who are on the same journey as you. As this will also give you an idea asto what kind of people you are connecting yourself to

Customer Service

You want to make sure that the course you are considering joining has a customer service team that will answer all the questions that you have on your journey. This could be via emails, via chats or via phone. Just make sure you have a way to get technical support. There are a lot of courses that spend a huge sum of money on marketing but once you join their course, you are left on your own.

Price

Simply put don’t look for the cheapest things out there with unrealistic promises. But rather, look into something that’s worth it and provides value even it is a bit expensive. For instance, it is way better to spend $ 200 on something that actually provides value rather than signing up for a course that costs $100 but is complete junk.

Conclusion regarding online courses

Signing up for an online marketing course is not the worst idea in the world. It all depends on which course you are planning to take and if you are practically implementing the things you learn or not. So, do your research before you actually join a marketing course or any other online course for that matter so that you are not duped by any of the many fake online courses out there. If you want to know if online marketing is actually legit or not we have an article written on that so do check it out if you are interested “ Is online marketing legit

Why is eCommerce so popular?

eCommerce as you probably know is basically doing business online. It is becoming more and more popular every passing year. Its popularity can be authenticated by the fact that in 2019, it grossed a whopping amount of $3.5 trillion in sales. Moreover, it is just going to grow and keep growing as people become more and more aware of the opportunities that it brings. As well as the immense potential that it has.

A picture of ecommerce to better elaborate "Difference between digital marketing and eCommerce'

According to another stat, by the year 2040, around 95% of all purchases will be done through eCommerce. That’s shocking! right? at least, it was to me. But it doesn’t mean that there will be no more traditional retail stores. As they, themselves also provide some unique value that eCommerce cannot as of now. If you want to know if eCommerce will actually annihilate traditional retail stores, then we have an article written on just that “Will eCommerce replace physical stores?” so check it out if you are interested. Now, without further ado lets dive into some of the reasons that are the biggest cause of e-commerce’s rising popularity.

Can make anyone an Entrepreneur

e-commerce has the power to literally everyone to become an entrepreneur. Which is a great thing and as it allows people to make money doing what they love. Lets elaborate. for instance, you are a stay at home who just loves to make homemade jewelry. You make a website post a few articles about how you go through with what you do and put whatever you make for sale anyone who actually likes it. And there you go, you are entrepreneurs sitting at your home. This isn’t just the case with jewelry, it is literally the case with everything as you can start doing this part-time, whenever you get the free time unless you are ready to fully commit.

A picture of entrepreneur to better elaborate Why is eCommerce so popular? eCommerce's growth

Moreover, eCommerce has helped many people to actually leave their jobs that they hated and were stuck in. To do something that actually does keep them on edge and makes them happy. I have heard countless stories where a person begins to start a website as a part-time hobby to see how it goes. And when he/she sees actual results, they leave their jobs in an instant and fully commit. As the potential in commerce is more than just immense. You can literally make millions promoting other people’s products/services. But, spoiler alert, it isn’t as easy as it sounds. But it’s not like anything worthwhile in life easy to achieve so that’s to be expected.

Not capital intensive

Huge investments are the biggest reason that stops many brilliant ideas from ever becoming true. But, this is where eCommerce comes through as commerce doesn’t in itself any sort of big investment. People can set up a good passive income whilst sitting at home and even compete with some of the biggest names in their fields if they are good enough.

A picture of ecommerce to better elaborate Why is eCommerce so popular? eCommerce's growth

Big businesses in the eCommerce space don’t have as much of a headstart as they do in the real world. And small businesses can also hope of competing with them in the online space. As the online space is not that capital intensive as the real world. Which takes care of the biggest barrier to small businesses to achieve the state they want. The online space being less capital intensive helps in a lot of ways. It helps people to focus more on customer service and actually innovate and make products that matter.

Convenience

This is by far the biggest reason of the recent popularity of eCommerce. Its just so convenient. You can shop 24/7, 365 days a week any time you want. You can go through what you like at 1 A.M in the morning and add whatever you like in your cart. And book it for a delivery whenever you feel like it. This is one of the many things of eCommerce that makes eCommerce more convenient than the usual shopping experience. Which is another reason for its increasing popularity. Moreover, many times people just don’t feel like going out but are forced to because they have to buy something. But, eCommerce deals with that problem once it for all.

Not only this, but it is way easier to compare different brands, their sites, products online as there is a lot of information and reviews that you can conveniently go through. Not only this, but there are also sites like Rakuten that let you earn money whilst you shop. Rakuten gives up to 40 % cash back at over 2500 stores

A picture of Rakuten to better elaborate "Difference between digital marketing and eCommerce'
A picture of Rakuten

Ecommerce also gives businesses to target literally any market of the world they want as long as they have a good delivery system. Ecommerce has completely changed the game as you can book literally anything from any part of the world that you like. Which was nearly a dream a few decades back.

Low costs

As businesses don’t have to incur many of the costs like traveling costs, maintenance costs and hire fewer employees. stores have started offering special offers at lower prices. Businesses online are also now focusing more on providing more value as they know the amount of impact positive reviews and good worth of mouth can have on the online market place. Ecommerce businesses are also quite an environment friendly when compared to our conventional retail stores

Where is eCommerce used?

Convenient Shopping

eCommerce has made shopping quite easy and removed all the hassle that it once involved. You can just look up anything you want and add it into your cart. And soon after you have confirmed your purchase, you will be delivered your order. This also means that you wouldn’t have to spend money on your travel to the mall or get ready to go there. You can just shop doing whatever else you want along with it.

However, despite all the convenience, there is some skepticism involved as many people are afraid that they might be scammed by eCommerce stores. It will obviously take some time to develop trust. As many are just vary of it due to it being unfamiliar. Moreover, there are many people that just love going out and shopping. So eCommerce is never going to completely annihilate traditional shopping. But it is surely bound to have a big impact as the world advances, grows and becomes even more aware of eCommerce. Lastly, eCommerce though being more convenient does not give people the comfort of actually touching, feeling, and using the product. Which is another reason why many people go through with their online purchase.

Innovations

Ecommerce has given rise to some great innovations and keep going to do so in the future as well. Many businesses like Uber, Airbnb, Amazon are only some of the eCommerce innovations. That have changed the ways things are normally done. A single innovation as we can see through the above examples can have a big effect on our daily life. And as new innovations and businesses are made they will make our lives more and more convenient. Ecommerce is also leading to advancements in forms of making stuff that increases the standard of living

Promotes new businesses

e-commerce has the power to literally everyone to become an entrepreneur. Which is a great thing and as it allows people to make money doing what they love. Lets elaborate. For instance, you are a stay at home who just loves to make homemade jewelry. You make a website post a few articles about how you go through with what you do and put whatever you make for sale anyone who actually likes it. And there you go, you are entrepreneurs sitting at your home. This isn’t just the case with jewelry, it is literally the case with everything as you can start doing this part-time, whenever you get the free time unless you are ready to fully commit.

a picture of find your passion to better elaborate "Difference between digital marketing and eCommerce'

Moreover, eCommerce has helped many people to actually leave their jobs that they hated and were stuck in. To do something that actually does keep them on edge and makes them happy. I have heard countless stories where a person begins to start a website as a part-time hobby to see how it goes. And when he/she sees actual results, they leave their jobs in an instant and fully commit. As the potential in commerce is more than just immense. You can literally make millions promoting other people’s products/services. But, spoiler alert, it isn’t as easy as it sounds. But it’s not like anything worthwhile in life easy to achieve so that’s to be expected.

All businesses are the same

Big businesses in the eCommerce space don’t have as much of a headstart as they do in the real world. And small businesses can also hope of competing with them in the online space. As the online space is not that capital intensive as the real world. Which takes care of the biggest barrier to small businesses to achieve the state they want. The online space being less capital intensive helps in a lot of ways. It helps people to focus more on customer service and actually innovate and make products that matter.

Environment

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As you might have already figured out, commerce really helps in decreasing the overall population. As many stores are shifting their whole businesses online. All of the pollutions that might have been caused becomes more limited. Which helps form a better externality to the environment. eCommerce also reduces the overall costs for the businesses in a huge way and reduced business infrastructure obviously means less waste

Advertisement

Ecommerce has given rise to a great deal of awareness about digital marketing. Which, simply put it refers to promoting products and services online. It has some great levels of potential and is one of the most effective ways of marketing in today’s world. Ecommerce also uses social media platforms like Instagram and youtube to promote a product.

eCommerce allows people to explore markets around the whole world. And target whatever niche that they want to. Moreover, a new audience also gives a bigger perspective to businesses that themselves get limited to a certain location for their whole lives. Ecommerce helps raise awareness for your business and makes it familiar. You can also use different marketing tactics like offering people a 20% chance on their next purchase if they right a review. Or offer them coupons that they can use. Moreover, you can also arrange online events and put some of your products as your prize. Which can also prove to be a great way of promoting your products. Moreover, businesses can also use models like affiliate marketing to promote products even further.

eCommerce makes business more customer-oriented

A picture of customer to better elaborate "Difference between digital marketing and eCommerce'

As eCommerce grows, it becomes more and more important for businesses to give people what they want. So, they keep a lookout for customer’s habits to know what kind of stuff they should be making and promoting. Moreover, eCommerce is also forcing people to become more and more sincere in their policies. Because if they are not sincere and provide good value, those businesses will lose some good long term business. But, despite all this, there are a lot of scammers out there that go their business and ruin the overall image of eCommerce.

Can Ecommerce make you/anybody rich?

Ecommerce has played a great part in the recent world and has formed a whole new world around itself. Moreover, it has provided convenience never really dreamt of before. No one from our grandparent’s generation could have even thought that we would be able to buy stuff this way. And believe me, it would have sounded just like magic in those days for this stuff to become a reality. It really has given a lot of people to do business from the comfort of their home and more importantly make passive streams of income

what is a passive stream of income you ask?

A picture of laptop and money to better elaborate Can Ecommerce make you/anybody rich? 2020

Well, let’s learn that through an example Say you had a rough night, you went to sleep early, woke up, opened up your laptop and there, you earned yourself $30000 while asleep. Isn’t that just a dream come true. Well, this is called passive earning. So, basically earning money whilst you are not doing anything to actually earn money from that specific platform at the moment. Simply put, this means earning money from a source without ever having to cater to it day and night. You can go and try a million other things while still earning a table amount of money from a certain source.

Now. moving to answer the question“Yes”, e-commerce can make you or anybody rich as long as they are working to take it seriously and put in the hard work. We will talk about this in length as we go on In the article

E-commerce and passive money

E-commerce and the online market place has given us some of the best ways to set up passive income streams. And literally anyone can benefit from them. Ecommerce within itself brings along many business models like dropshipping and affiliate marketing which are also great ways of passive income if done right. But none of these in any way start bearing fruit in the early stage. In fact, like everything else good in life you do have to put in the hard work. But, nonetheless, they do have their conveniences like working from home and very little capital investment.

How much can you make with e-commerce

There is literally no limit, there are big companies like Amazon millions of dollars every passing day as you might be aware of. But, how much can you earn as a new eCommerce store. Well, that holistically depends on how you manage to stuff and orient your site. It could take you months to actually earn a $100 or you could do it a comparatively lesser time. But, remember there is no magic wand that can just make you hundreds of thousands of dollars and build a steady stream of income. You will have to conduct your research yourself and learn about SEO, PPC, backlinking, inside links and much other stuff that matters yourself

you will have to take your time out of your already tough schedule and assign a few hours to search even if you are tired from work and just came home, so don’t expect a silver spoon.