There are a lot of common online marketing related terms that often get mixed and misunderstood by many. So today we decided to rid people of their confusion circling the terms digital marketing and SEO so that they can get to better understand the online environment. So, without further ado, here we go
SEO is a short form of search engine optimization which refers to optimizing your site/ online platform in a way so that it ranks well on search engines like Google and Yahoo and can be considered one of the many aspects of digital marketing, whereas digital marketing is anyway of promoting a product or service through the internet which along with SEO includes stuff like Social Media Marketing and even Google Add
Now that we have discussed the basic difference, lets dice into what they are one by one
Search engine optimization
Search engine optimization basically refers to optimizing your website for search engines like Google. So that, whenever someone searches something relevant to what you have published/posted, you are the first thing that Google shows the searcher, no matter where geographically the search is from
Simply put, this means working your way to actually be ranked by google for searches. There are a lot of things, more than 200 of them in fact, that Google considers when it comes to ranking. Google asks questions like how many times is the keyword mentioned throughout the text, what’s the content like… will it really be helpful, does the page have internal links, the quality of the site, who is the writer, is the page linked to authoritative sites, is the site mobile optimized, is it secure and many others. Many websites try very hard to optimize their content to these questions so that they are what google ultimately chooses to show for a specific keyword. This is known as Search Engine Optimization. We have a related article if you want to learn more ” Breaking down SEO writing”.
Digital marketing is basically using a lot of different channels to promote a product or service. Some of its major components include:
1. Search engine optimization
Like we said SEO is a subpart of digital marketing overall
2. Web Design
This is a very important aspect as this is one of the first things that the audience sees. Moreover, this is what they base their first impression of your brand on. So, you need a beautiful looking site that is interactive and engaging as you not only want to leave a good impression but also want to be as helpful as possible while making them stay on your site as long as possible
3. Pay per click advertising
This is basically paying money to get traffic from Google. This is not long term and is not recommendable but can prove helpful whilst you are establishing your Google ranking through SEO. One good thing about this is that you only pay when someone clicks on your add. Hence the name pay per click advertising. If you want to learn more Freshbooks has a great article on this so give it a look “What is PPC“
4. Content Marketing
This basically refers to putting to publishing great and high-quality content and let it advertise itself. This requires a lot of hard work but is definitely worth it and pays off quite well in the long run
5. Social Media
Social media is an irreplaceable part of normal life in this day and age. A further authentication of this is the fact that more than 3.8 billion people from all over the world use social media. And this number is only increasing as awareness and technology spreads. People with a big enough following on these platforms can earn hundreds of thousands of dollars for promoting brands and their products.
6. Email Marketing
So what is email marketing? It is exactly what it sounds like. Simply put it is interacting with the customers a personal level promoting your product in a good way and making a loyal customer base.
Email marketing is one of the best ways to market your product. Based on the data from 2018, it was ranked the most effective marketing channel !!. Surprising, right? you might be wondering why. Well, this is probably due to the sheer number of people using emails as data from 2017 shows that about 85% of adult internet users have an email. This is more than the search engine’s percentage by 15% and social media’s by 22%. So, Without a doubt, email marketing is immense potential and importance in the business world. To further elaborate, here is another fact about email marketing, According to the Direct Marketing Association, you get $40 for every $1 that you spend on email marketing. Which is a fantastic return on investment and something that you rarely see with other platforms?
7. Mobile marketing
A whopping 5 billion people around all over the world use mobile phones which means a lot of them also access the web and visit a lot of sites every day. It was estimated in 2019 that nearly 53% of the traffic coming on sites from mobile phones. Mobile marketing is basically creating content and adds accessible by those mobile users. For instance, websites optimizing themselves for mobile phones so that they are more helpful. Mobile optimization also helps sites in SEO
It exactly as it sounds is basically doing marketing using the internet and is another name for digital marketing. This, as we explained in the first paragraph, is a subset of digital marketing as a whole and includes in fact a very big part of digital marketing as the role internet plays in marketing is immense and it is increasing every coming day. Social Media Marketing, email marketing, pay per click marketing, mobile marketing, and many other marketing strategies all fall under internet marketing. Now it must be clear why they might be considered the same. As online marketing is a big chunk of digital marketing which leads them to be unclear sometimes.
Why is digital marketing important?
Digital marketing has become a renowned phrase nowadays. As the impact it can have on a business are ginormous, to say the least. And this impact is just going to increase every coming year as the online platform and community grows and develops even further. Moreover, this is something that will have an everlasting impact. As every business, no matter how big or small knows that they should get involved with digital marketing. This will help them in various ways. Ways like raising awareness for their newly established brand, keeping close to their customer base while catering to their queries of all sorts. It also means that the business will be able to reach and interact with a wide range of audiences.
What is digital/online marketing?
Simply put, digital marketing refers to promoting your product/service/brand using various platforms. The platforms could be PPC advertising, online marketing, SEO or anything that makes your product known.
Why is it important?
- It levels the ground between big and small businesses. Online marketing provides small and medium-sized businesses to actually compete with the big guns in the industry. As they can also perform and attract the audience through in the same manner as the big companies as this is not much capital intensive
- Digital marketing actually converts people into customers. The actual result of online marketing is judged by the rate of conversion which involves SEO and email marketing which we will discuss in detail later
- It is more cost-effective than traditional marketing. As we have already discussed in the first point, it doesn’t require much capital and provides way more value than whatever it does cost. The cost-effectiveness of digital marketing can be inferred by the Gartner’s digital marketing spend report. According to which 40% of businesses said that they were able to make considerable savings just by using digital methods of marketing
- It helps generate more sales. According to Google, companies using digital marketing strategies will have 2.8 times better revenue growth expectancy. Moreover, small and medium-sized businesses will also have a relatively higher chance of 3.3 times to expand their workforce and business.
- Targeted audience: Actually engaging and interacting with your target audience can tell you what they actually like and dislike.
Some more points
- Digital marketing also interacts with mobile users. To start off, 91% of adults in the U.S.A always have their mobiles within reaching distance. Mobile phones are becoming more and more important part of daily life each passing day. And hence are a big influence on people’s purchasing decision
- Digital marketing builds an image and a name. It helps you make a brand and raise awareness for the brand nearly everywhere in the world if you want. Moreover, if you deliver on your promises and keep your customers satisfied it is guaranteed to take you on another level
- It also develops trust for your business. Digital marketing uses social media signals and other people’s reviews and testimonials to actually develop a good customer base for you. According to Neilson Global Online consumer’s survey, 90% of respondents claimed that they would trust information about a particular brand, product or service if the data comes from the people they know.
- You can use many different methods online to entice people. By giving them special coupons organizing online events and other stuff of this type
- Increases visibility of your business. And you probably left behind by your competitors if you don’t already have an online platform.
7. Mobile marketing
A whopping 5 billion people around all over the world use mobile phones which means a lot of them also access the web and visit a lot of sites every day. It was estimated in 2019 that nearly 53% of the traffic coming on sites from mobile phones. Mobile marketing is basically creating content and adds accessible by those mobile users. For instance, websites optimizing themselves for mobile phones so that they are more helpful. Mobile optimization also helps sites in SEO. I hope this article was helpful if you have any further questions do use the comment sections below
Are online marketing courses legit?
Online marketing is a very important aspect of business nowadays and many people realizing that look for courses that can help them teach a thing or two about online courses. But many times they just end up losing a great deal of money without actually gaining anything of value. So don’t let the adrenaline rush of gaining some essential knowledge rush you into losing some well-earned money.
What should you do?
Well, nowadays there is a tonne of information available online which can be accessed for free and will provide more value than most of these online courses. There are a lot of people on the online world who have written free ebooks which you get access to just by giving them your email. Moreover, the bigger factor that most people often forget is that these people are most times are more credible than the ones they buy courses of. But, you cannot actually benefit from all the information you get if you don’t start practically implementing it.
This is a mistake many people make as people start thinking that by just taking reading those ebook, articles and watching some informative youtube videos, they are being productive and it to some extent satisfies their heart. But, believe me all of that knowledge is of no benefit to you if you don’t start implementing it. So, even if it is a small thing that you just learned, try to practically implement it before moving to the next one. Because implementing it will raise many questions that you wouldn’t have asked otherwise and hence got answers to otherwise.
Start reading blogs
Reading blogs is one of the best ways to get valuable information about any topic that interests you. So, do your research first and find yourself some like hubspot, Neil Patel, brian dean. These are a few blogs that give you the knowledge that you seek.
Are all online courses a scam?
The answer to this is simply “No”. Not all the online courses are worthless but you should do your share of research before actually signing up for a course. And do remember to check out the person leading the course and his/her credibility in the field itself. The biggest pro of joining a live online course is that all of the questions that your mind raises while actually implementing the things you learn can be easily answered. So, if you are thinking of joining an online course do make sure how fast they will be in answering your queries. As that is the only main pro that will make it worth it.
Now, lets look into a few things you could to check if the online course you are looking into is a scam.
Too good to be true
People showing you private jets and their riches that they earned and trying to pitch you their money rather than what is actually in the course they provide. The funny part is that most of the airplanes and mansions they show are not even theirs, they take them on rent just to fool you. And if they tell you that this one thing that they are about teach you will change everything and to know that thing you will have to get their course it’s another giveaway that you are getting into a scam. So, be careful if you hear something that sounds a bit too enticing. Because as they say if something sounds too good to be true it probably is, so do keep that in mind
A record of excellence
As i said before search the person and try to learn more about the expereince he/she and the extraordinary things feats that he/she has achieved. As there will literally be nothing to learn if you don’t have a good teacher
This basically means that you get to know their already successful student by their full names along with their website names. So that you can go and check the students’ websites out too. As when you pay for the course, you will not only be joining the course but more importantly a community. A community of students who are on the same journey as you. As this will also give you an idea as to what kind of people you are connecting yourself to
You want to make sure that the course you are considering joining has a customer service team that will answer all the questions that you have on your journey. This could be via emails, via chats, or via phone. Just make sure you have a way to get technical support. There are a lot of courses that spend a huge sum of money on marketing but once you join their course, you are left on your own.
Simply put don’t look for the cheapest things out there with unrealistic promises. But rather, look into something that’s worth it and provides value even it is a bit expensive. For instance, it is way better to spend $ 200 on something that actually provides value rather than signing up for a course that costs $100 but is complete junk.
Hopefully, this article was helpful in answering the Difference between SEO and Digital Marketing along with some other related questions that you might have had. If you have any further related questions feel free to use the comment section below and stay tuned to ecomscoop for more ecommerce-related questions