Email Marketing Facts: An immense marketing potential

Email Marketing is one of the most effective ways of marketing right now. And you might be thinking that isn’t it a bit too old, and outdated to do marketing this way. Well the answer to that question is a plain out “No”. And even the stats vouch for the immense potential this way of marketing has. Before diving into some facts about email marketing lets understand what it is, for those of you who don’t actually know what it is. To clarify, email marketing is exactly what it sounds like. Simply put it is interacting with the customers on a personal level promoting your product in a good way and making a loyal customer base, all through emails

Moreover, based on the data from 2018, it was ranked the most effective marketing channel !!. Surprising, right? you might be wondering why. Well, this is probably due to the sheer number of people using emails as data from 2017 shows that about 85% of adult internet users have an email.

Email Marketing Facts/stats

This is more than the search engine’s percentage by 15% and social media’s by 22%. So, Without a doubt, email marketing is immense potential and importance in the business world. To further elaborate, here is another fact about email marketing, According to the Direct Marketing Association, you get $40 for every $1 that you spend on email marketing. Which is a fantastic return on investment and something that you rarely see with other platforms. Now that we have discussed a bit about email marketing and what it is. Lets dive into some of its fact to better understand its potential. So without further ado, here we go

According to Google, 75% of Gmail users use their mobile device to access their accounts

87% of marketers anticipate investing more budget into email-EmailonAcid

89% of marketers claim email is their principal lead generation channel-Juvion

91% of consumers open their email on a daily basis-ExactTarget

U.S. companies are estimated to spend $350 million on email advertising in 2019-Statista

Email Marketing Facts/stats
Email Marketing Facts/stats

Personalized email messages improve click-through rates by 14% and conversions by 10%.

Email marketing ROI is 28.5%, compared to 7% of direct mail.


Personalization drives a 17.6% average email open rate.

Email marketing produces $44 for every $1 spent-CampaignMonitor

 About 53% of emails are opened on mobile devices. – Campaign Monitor

23% of readers who open an email on a mobile device open it again later. –Campaign Monitor

75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch

Data for over 1.8 billion opens from campaigns sent in 2013 shows that mobile is the most popular environment for a subscriber’s first interaction with an email. –Campaign Monitor

Adding videos to your email can increase click rates by 300%.

From 2011 to 2013, email opens on mobile phones devices increased by 30%. –Campaign Monitor

Catering your campaigns specifically to males or females will prove worthy only 15% of the time.

The iPhone is the most common mobile device subscribers use to open their email for the first time. – Campaign Monitor

Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. –TechCrunch

Between the iPad, iPhone and iPod Touch, nearly 90% of all mobile opens occurred on an Apple device. *Note: Data is likely skewed by the fact that Apple devices display images by default (whereas many Android email clients don’t.) – Campaign Monitor

Abandoned cart emails achieve a 4.64% conversion rate.

56% of brands using emoji in their email lines had a higher open rate.

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA

Another one of Email Marketing Facts
Email Marketing Facts/stats

Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor

Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate

A message is 5x more likely to be seen in email than via Facebook. – Radicati

Personalized emails have 29% higher unique open rates and 41% more unique click rates than non-personalized emails.

 Email marketing has an ROI of 3800%. – DMA

Statistics on email marketing show that 96% of organizations think personalization can improve email marketing performance.

The average order value of an email is at least three times higher than that of social media. – McKinsey

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA

80% of marketers claim email is best for customer acquisition.

49-52% of US consumers say they would like to receive promotional emails from their favorite brands every week.

Email marketing has $44 ROI for ever $1 spent.

Automated email messages see a 70.5% increase in open rates and 152% higher CTR.

New email marketing stats show that 65% of users prefer emails to contain mostly images.

The average email open rate for all industries is 20.81%.

Transactional emails have an average CTR of 4.8%.

Another one of Email Marketing Facts
Email Marketing Facts/stats

Dynamic product recommendations can boost email CTR by 35%.

Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns.

A/B testing email campaigns can improve performance by 46%.. For those of you who don’t know, A/B Testing refers to real-time testing of different landing pages, to actually figure out which of the versions actually perofrms the best.

The average CTR for all sectors on average through email marketing is 2.43.

17.75% of clicked through emails result in a purchase.

Global email users are set to reach 4.3B by 2023.

62% of marketers said they send a combination of both plain text and HTML designed emails.

Welcome emails drive 320% more revenue on a per-email basis than other promotional emails.

Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA

According to opt-in email marketing statistics, the average rate of visitors who subscribe to an email list is 1.95%.

Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer

Email lists with 1000 – 2,499 subscribers have the highest CTR at 5.32%.

Most consumers want to hear from brands on a weekly basis. (V12)

The average read rate among the US audience is 59.7%, while the skimmed rate is 21.7%.

Hitting that sweet spot is critical: 45% of consumers don’t like it when brands reach out too often. (Adobe)

Experts anticipate that 347 emails will be sent worldwide every day by 2022. (Statista)

Email my Cart campaigns also have the highest click-through rate.

People spend 2.5 hours per weekday checking their personal emails at work. (Adobe)

The average marketing email contains 434.48 words and takes 3.3 minutes to read. (AWeber)

Women pay attention to marketing oriented emails more than men do. (Disruptive Advertising)

Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA

For every $1 spent, email marketing generates $44 in ROI. – Campaign Monitor

Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.”

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen

In North America, the average email open rate is 19%. (GetResponse)

51% of marketers say segmenting email lists is one of their most effective personalization tactics.

Personalized subject lines provide a 26% boost in open rates. (Campaign Monitor)

The automotive & transportation (45.1%), insurance (31.4%), and energy & environmental (30.9%) industries have the highest unique open rates.

Successfully implemented retargeting emails drive 28.3% of all eCommerce revenue.

Another fact
Email Marketing Facts/stats

 56% of brands see higher open rates when they use emojis in their subject lines. (Disruptive Advertising)

47% of recipients open emails based on subject lines alone. (OptinMonster)

The abuse and unsubscribe rates are lower for emails sent by companies with 26 or more employees.

The best day for the highest open rates is Tuesday (CampaignMonitor)

Email is the third most influential source of information for B2B audiences.

The best time for sending emails is 10 in the morning. (Coschedule)

The best time of day to send an email is between 10 am and 11 am.

40% of cart abandonment emails are opened.

Personalized subject lines increase email open rate by 26%.

93% of B2B marketers use email to distribute content.

30% of B2B marketers plan to increase spending on email.

83% of B2B companies use e-newsletters as part of their content marketing program.

Segmented campaigns’ bounce rate is 4.65% lower than the one of non-segmented ones.

85% of consumers sign up for marketing emails hoping for a reward.

Segmented campaigns’ unsubs and abuse rates are 9.37% and 3.90% lower than their non-segmented counterparts.

Words like “free,” “money,” and “reminder” trigger content-based email spam filters.

43% of email users will report spam if they don’t recognize the senders’ From name or From email address.

80% of business professionals believe that email marketing increases customer retention.

74% of marketers say targeted personalization increases customer engagement. – eConsultancy

Only 39% of online retailers send personalized product recommendations via email. – Certona

Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor

Personalized emails deliver 6x higher transaction rates. – Experian

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen

Segmented and targeted emails generate 58% of all revenue. – DMA

75% of enterprises will be investing in personalized messaging in 2015. –VentureBeat

Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor

Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate

Another one of Email Marketing Facts
Email Marketing Facts/stats

50% of companies feel they can increase interaction within email by increasing personalization. – Experian

Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian

One out of every three clicks within an email occurs on a mobile device.  – Campaign Monitor

It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – Campaign Monitor

Mobile readers who open an email a second time from a computer are 65% more likely to click through. – Campaign Monitor

73% of marketers rated the ROI of email to be “Good” or “Excellent”-SaleCycle

Transactional emails have an average CTR of 4.8%.

58% of consumers check their email first thing in the morning.

99% of online consumers use email every single day. (HubSpot)

Email marketing has an ROI of 4400%.

60% of consumers have made a purchase after receiving a marketing message by email.

Personalized emails can produce a transaction rate of 6x higher than those of other marketing emails.

Email My Cart is the email type with the highest CR at 22.64%.

Email reaches about 85% of the people. (Business2Community)

Marketers who segment their email marketing campaigns noted as much as a 760% increase in revenue. (HubSpot)

60% of consumers prefer signing up for a brand’s email list for promotional offers compared to 20% who follow brands on social for deals. (OptinMonster)

At 11.9%, automotive & transportation is the industry with the highest CTOR.

Email is the preferred promotion channel for 60% of consumers.

59% of consumers say that email marketing influences their purchasing decisions. (HubSpot)

44% of users check their email for a deal from brands.

Only 14% of subscribers believe that the majority of the marketing emails they receive are relevant to them. (OptinMonster)

58% of consumers check their email before doing anything else online. (OptinMonster)

Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers-Disruptive Advertising

320% more revenue is driven from automated emails than non-automated emails-CampaignMonitor

60% of marketers look at conversion rates to measure the effectiveness of an email campaign-DMA


On average, a welcome email series drives more revenue than having a single welcome email or none at all-WordStream


45% of all emails sent are considered spam

Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian

Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat

Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2

Recent data also suggests that email can be an integral channel for winning over e-commerce shoppers and motivating them to buy. 

The fact that a large number of users open their email on mobile devices is nothing new. 

But we’re almost at the official tipping point in 2020 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. 

Over 50% of the people you send an email to will open it on a mobile device. So you definitely need your site to be mobile-optimized

So every time you push “send,” you can expect nearly half of all recipients to open it on a mobile device. This clearly shows the importance of creating mobile-friendly emails, and it’s something that leading e-commerce brands are doing.

“In fact, 73 percent of companies today prioritize mobile device optimization when creating email marketing campaigns.”

It’s also worth mentioning that more people open mobile emails on an iPhone than any other device at 28.4 percent, which is followed by an iPad at 9.3 percent and Google Android at 2.3 percent. This is something to keep in mind when you’re optimizing for screen size. 

Email is one of the best channels pound-for-pound for lead nurturing.

Another fact
Email Marketing Facts/stats

Forty-seven percent of marketers even believe it’s the number one lead nurturing tactic.

Even if an e-commerce shopper isn’t ready to buy right off the bat, email provides you with an effective way to warm them up until they are ready. And one of my favorite techniques for doing this is abandoned cart emails-abandoned cart emails.

There are recent data that shows just how receptive many shoppers are to this strategy and how big of an impact it can have. First of all, 45 percent of abandoned cart emails are opened, which I think is pretty amazing. Simply put, one out of every two subscribers will see your actual content

On average, 51% of companies are currently using automation. 

Email list segmentation and personalization were the most effective email strategies in 2017.

Segmented email-campaigns show 50% higher CTR than untargeted campaigns.

The top 3 reasons for using personalization in email marketing are improved open rate (82%), higher CTR (75%), and better customer satisfaction (58%).

64% of B2B respondents say that they use email automation techniques.

The biggest email-marketing automation benefits are: saving time (30%), lead generation (22%),higher revenue (17%), customer retention (11%), monitoring marketing, campaigns (8%) and shortening the sales cycle (2%)

47% of marketers are sure that automation is worth the price. 

68.5% of responders believe that automation improved the targeting of messages.

30% believe that email automation saves time, helps generate leads (22%), and increases revenue (17%).

Triggered emails result in 8 times more opens and greater earnings than typical bulk emails.

The average unsubscribe and spam rates of triggered emails are 0.58% and 0.06% respectively.

The best tactics for automation are mapping the customer experience (53%) and the use of personalized messages (51%).

Automation tools are used for sending all types of emails, welcome emails (47%), promotional sales emails (46%), transactional emails (28%), invitations and reminders (27%), blog updates (26%), upselling emails (23%) and event-triggered emails based on customer lifecycle (15%), etc.

Average open rate of triggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%.

Another one of Email Marketing Facts
Email Marketing Facts/stats

Cart abandonment is a very big issue, and research has shown the best time to send an email to the abandoner is within 1-hour of abandoning

Email marketers split test of less than 50% of their campaigns.

When they do splits, they mostly do A/B only, nothing more.

21% of sent emails are opened within the first hour of delivery.

Email marketing boasts a 4400% ROI ($44 for every $1 spent).

59% of B2B marketers prefer email for lead generation.

61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently.

Marketers get in touch with their clients (per month): 2-3 times (32%), 4-6 times (19%), once (17%), 6+ times (16%).

28% of subscribers state they’d like to see promo offers twice or even thrice a week.

18% of emails are sent on Thursdays, 17% on Tuesdays, 16% on Wednesdays.

The worst open and click-through rates are on weekends.

11AM is the best time for sending emails, 12AM shows the highest CTR.

Traffic peak is in autumn and winter (especially on Black Friday, Cyber Monday and December 23).

50% of marketers claim that there is no perfect time for sending email campaigns as every person and business is unique.

The best days for emails are Tuesday and Thursday.

Email is 40% better at converting (in comparison to Facebook and Twitter).

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy.

37% of respondents name email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%.

Another fact
Email Marketing Facts/stats


Marketing and advertising emails influence the buying decision of 50.7% of customers.


Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).

In 2018, an average of 293.6 billion emails were sent and received per day. 

89% of marketers use email as the primary channel for generating leads.

The average click-through rate was 3.43%.

The average unsubscribe rate for 2019 was 0.2%.

Another one of Email Marketing Facts
Email Marketing Facts/stats

The spam rate average in 2019 was 0.02%.

In 2019, the average open rate was 22,15%.

Meanwhile, the average click-to-open rate was 15.49%.

86% of professionals give priority to email connection.

In Europe, North America, and APAC, email marketing is the most widely used technology for customer engagement – 77.6% (compared to 62% produced by content management and 61% shown by social media).

47% of marketers rate email marketing as the most effective marketing channel (39% for social media, 33% for SEO, and 33% for content marketing).

93% of B2B marketers use email channel for distributing content.

72% of customers prefer email as their main channel for business communication.

52% of responders said that email is their main communication tool.

Top 3 email marketing tactics are: list segmentation (51%), personalization (50%), and triggered emails (45%).

During a SuperOffice email marketing experiment, a segmented email campaign earned a 94% open rate and a 38% CTR, versus 42% open rate and 4.5% CTR in a non-segmented email campaign.

Marketers who send segmented campaigns notice a 760% increase in revenue.

88% of users agree they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.

Two-thirds of surveyed people claim that they prefer emails consisting mostly of images.

Emails that include some sort of graphics have a higher open rate (27%) and CTR (4.5%) than that of text-based emails (20% and 3%).

There are over 4 billion email users in the world.

26% of Small Businesses Use Email Marketing to Sell ProductsSmall and medium businesses have a lot to gain from running email marketing campaigns. 1 in 4 small-to-medium-sized businesses use email marketing to sell products directly to customers

The Average B2C Marketer Sends 3-5 Emails to Customers Every Week 


80% of Retail Workers Say Email Marketing Increase Customer RetentionAccording to surveyed retail workers, 80% agree that email marketing helps retain the most clients. Other good retention strategies are social media (44%) 


Welcome Emails Can Increase Revenue by 320%Sending an automated welcome message to customers can boost average revenue per customer by 320%. Customers who feel noticed are more likely to buy more

Another one of Email Marketing Facts
Email Marketing Facts/stats


59% of Customers Say Marketing Emails Influences Their PurchasesAlmost 60% of customers say marketing emails influence their buying behavior


81% of B2C Companies Use Emails to Acquire CustomersOver 4 out of every 5 small businesses say that email marketing is their main method of getting new customers


Abandoned Cart Emails Result in 69% More Orders. Abandon cart emails are sent to customers when they leave a page without purchasing what is in their cart. Sending 3 abandoned cart emails results in 69% more orders than just sending a single email 


60% of Consumers Subscribe to Lists to Get Promotional Deals 

The Average Subscriber Receives 13 Commercial Emails per Day

Over 9 in 10 B2B Marketers Distribute Content Via EmailEmails marketing is practically ubiquitous among B2B companies. 93% of B2B marketers say they utilize email marketing to distribute content.


Companies Spent More Than $350 Million on Email Marketing in 2019US companies spent more than $350 million on email marketing in 2019 and this number is expected to grow in 2020 

54% of small businesses send emails at least once per week. [AWeber]

60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization. [AWeber]

Learn actionable best practices from the world’s top email marketing experts and business owners.

See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.

Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.


47% of email recipients open an email based on the subject line alone. [OptinMonster]

64% of small businesses say their email copy is effective or very effective. [AWeber]

94% of small businesses write their own marketing emails instead of outsourcing their copywriting. [AWeber]

On average, emails contain 434.48 words. [AWeber]

In 2019 alone, 293.6 billion emails were sent and received each day. [Statista]

61% of email subscribers would like to receive promotional emails at least once per week. [MarketingSherpa]

60 Billion of Junk Emails Are Sent Everyday. A large portion of sent emails is spam or junk. Of the 300 billion emails spent every day, almost 60 billion (~20%) are junk or spam messages that either get bounced or filtered 

Spam Accounts for Nearly 54% of Email Traffic 

The ROI of email marketing is 38:1. [Litmus]

Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined. [McKinsey]

65% of small business average open rates between 11% and 50%. [AWeber]

77% of small businesses average email click-through rates between 0% and 10%. [AWeber]

61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. [AWeber]

Another fact
Email Marketing Facts/stats

79% of small businesses say email marketing is important to their business strategy. [AWeber]

60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]

64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]

43% of small businesses have 500 or less email subscribers. [AWeber]

42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]

46% of emails are opened on mobile devices. [Litmus]

61% of consumers prefer to be contacted by brands through email. [Statista]

On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]

 More than half of everyone will check their email before doing anything else online. (OptinMonster)

99% of consumers check their email every day. (HubSpot)

56% of brands who used an emoji in their email subject line had a higher open rate than those who didn’t. (Forbes)

88% of smartphone users actively check email on their phones. (Pew)

You’re 6x more likely to get click-through engagement from an email campaign than you are from a tweet. (Campaign Monitor)

81% of online shoppers who get emails based on previous shopping habits were at least somewhat likely to purchase as a result of targeted email. (eMarketer)

Email subscribers are 3x more likely to share your content via social media than visitors from other sources. (QuickSprout)

A message is 5x more likely to be seen in email than via Facebook. (Radicati)

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)

 People spend 2.5 hours per work day checking personal emails at their work. (Adobe)

Email personalization generates 26% more email opens. (Riportus)

Email continues to generate the highest ROI over all other marketing strategies. (GetResponse)

Emails with video clips can boost Click Through Rates (CTR) by as much as 300%. (MTA)

73% of Millennials prefer to communicate with businesses via email. (Procurious)

80% of business professionals believe email marketing can help with customer retention. (Emarsys)

60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)

Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)

50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)

When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)

The average email marketing message is 434 words. (AWeber)

26.9% of People Prefer Checking Emails on Desktop

52% of Customers Will Not Interact With a Company After a Bad Mobile Experience 

18% of Emails Are Opened on Tablet.


21% of Mobile Users Check Email with a Tablet 

Abandoned cart emails have an average open rate of 45%. (Moosend)

95% of companies using marketing automation are taking advantage of email marketing. (Regalix)

The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)

49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)

Personalized emails get 6x higher transaction rates, but only 30% of brands use them. (Experian Marketing)

Another one of Email Marketing Facts
Email Marketing Facts/stats

60% of consumers say they’ve made a purchase as the result of an email marketing message they received. (OptinMonster)

79% of the people you send email to will receive it. (ReturnPath)

96% of people that visit your site aren’t ready to buy. (Marketo)

54% of email marketers say increasing engagement is their number one priority. (Ascend2)

51% of businesses state that improving contact data quality is their biggest barrier to email marketing success.

82% of workers say they check work email outside of normal business hours. (Statista)

. Including a call to action button instead of a link boosts conversion rates by as much as 28%.

68% of people base whether to open an email or not according to the “From” name.

Split testing your email campaigns can improve conversions by 49%.

49% of all emails are opened on mobile devices. (IBM)

Email marketing yields $44 for each $1 spent for a 4400% ROI. (OptinMonster)

58% of the top 1,000 US online retailers send welcome emails. (Smart Insights)

Segmented campaigns to email subscribers drive a 760% increase in revenue. (Campaign Monitor)

Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. (OptinMonster)

93% of US online consumers are subscribers, receiving at least one permission-based email a day from businesses. (ExactTarget)

Email’s average open rate is 22.86% with an engagement rate (CTR) of 3.71%, which soars over social media’s 0.58% engagement rate. (OptinMonster)

 47% of people open emails based on the email subject line alone. (Business2Community)

Want to get a higher open rate? Welcome emails have an average open rate of 82%. (GetResponse)

91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)

102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)

Email personalization generates a 26% increase in open rates.

The number of emails sent and received per day will pass 347 billion by 2020. (Statista)

Automated emails can boost revenue by as much as 320%.

Approximately 53% of emails are opened on mobile devices; of those opens, 23% of people will re-open the same email again later.

People who re-open emails on a computer are 65% more likely to click through.

Email is 40x more effective at acquiring new customers than Facebook or Twitter.

Non-Millennials are more likely to say that promotional emails impact their purchasing decisions. (Fluent)

iPad is the Most Popular Tablet For Opening Emails

9% of mobile users claim they read email using an iPad. More people check iPads are actually more common than Android/Google Phones for checking email


Tablet Email Usage Is Concentrated in the EveningPeople open tablet emails most often between 8-11 PM


39% of Android Tablet Users Spend 15+ Seconds per Email32% spend less than 3 seconds and 28.5% between 3-15 seconds.


43.28% of iPad Users Spend Less Than 3 Seconds per EmailConversely, only 27.5% spend more than 15 seconds.

iPhone is the Most Popular Mobile Device to Check Emails.


But Android Users Spend More Time Viewing Emails.

73% of Companies Prioritize Mobile for Their Email Marketing Campaigns.

Non-Mobile-Responsive Emails Can Be Deleted In Just 3 SecondsFormatting matters. If an email has poor mobile formatting, 70% of the time an email with a bad mobile layout will be deleted in 3 seconds 

44% of Customers Say Receiving Too Many Mobile Emails Is AnnoyingOther complaints were irrelevant emails (37%) and small fonts (32%).

People Respond to Mobile Emails 52% Faster than Desktop.

The Average Mobile Reply Has 20 Words.

Leisure and Recreation Have the Highest Mobile Read RatesLeisure and Recreation emails are read at a rate of 60% compared to 38.2% for School & Education.

41.9% of Emails are Opened on Mobile Devices.

3 in 10 Business Professionals Check Email on Mobile.

Mobile Opens Account for 50% of All Email Marketing Opens.

75% of Customers Say They Check Emails Primarily With a Smartphone.

Younger Generations Are More Likely to Open Mobile Emails 40% of those aged 14-18 will check email on their mobile device first.


Mobile Users Check their Email 3 Times More Frequently.


Older People Are More Likely to Check Emails on Desktop77% of those 35+ check email on desktop first compared to only 67% of those 18-34.

Microsoft Outlook Accounts for 56% of All Desktop Opens The most common version is Microsoft Outlook 2013.


Desktop Emails Generate More ClicksThe click rates for desktop emails is 14% compared to only 11% for mobile devices.


Only 30% of People Open an Email on Desktop After Opening It on Mobile


China Generates the Largest Amount of Spam EmailsApproximately 20% of all global spam messages originate in China.

This makes sense as China is the most populated country in the world.


The Spam Rate Is DecreasingGlobal spam in 2018 was 55%. This number has decreased from 69% in 2012.

Another one of Email Marketing Facts
Email Marketing Facts/stats


Trojans and Spyware are the Two Most Common Kinds of Spam Emails.


Spam Campaigns Generate About $7,000 per day. it’s no secret what motivates spam campaigns. Even though they are annoying they can still generate up to $7,000 a day.

Spam Costs Businesses $20 Billion Every Year. Most of these costs come from lost productivity and technical expenses.

3 in 4 Businesses Fell for Phishing Scams in 2016.


Apple IDs are the Most Popular Scam Target.



80% of All Spam Is Sent By 100 GroupsMost spam emails originated from a list of 100 groups with about 200-300 members each.


The Spam Rate Is DecreasingGlobal spam in 2018 was 55%. This number has decreased from 69% in 2012.

7% of Marketing Emails Are Sent to Spam Folders.

Trojans and Spyware are the Two Most Common Kinds of Spam Emails.



Spam Campaigns Generate About $7,000 per day it’s no secret what motivates spam campaigns. Even though they are annoying they can still generate up to $7,000 a day.


Spam Costs Businesses $20 Billion Every YearMost of these costs come from lost productivity and technical expenses.


3 in 4 Businesses Fall for Phishing Scams in 2016The most common tactic businesses fell for were fake invoices (26%).


Apple IDs are the Most Popular Scam Target.


80% of All Spam Is Sent By 100 GroupsMost spam emails originated from a list of 100 groups with about 200-300 members each.


86% of Business Professionals Like Communicating via EmailOver 8 in 10 business employees say they prefer communicating via email over other methods.

The Average Marketing Email Open Rate Across industries Is 22.1% This figure includes both B2B and B2C companies. Open rates in Europe are the highest of all continents at 26.84%.


The Average Marketing Email Open Rate Decreased from Last Year Average open rates from 2015-2018 were about 25%.


However, It Is Expected to Grow in 2021 


Personalized Emails Have Higher Open RatesEmails that have a personalized subject line are opened 50% more often than emails with generic subject lines


Automated Email Messages Boost Conversion Rates by 50% Triggered emails give a better customer experience.

Automated email messages boost conversion rates by 50% for B2C companies.

Mobile Emails Have a 61% Open Rate.

Desktop Emails Have a 39% Open Rate.

Responsively Mobile Emails Generate More Clicks.

Marketing Emails About Hobbies Have the Highest Open RatesPeople are more interested in products related to their hobbies. Marketing emails about products related to hobbies have an astoundingly high 27.35% open rate.

Trigger Campaigns Generate an Average of 306% More Click.


The Global Average Clickthrough Rate Is 3.43%The average click rate in North America is 2.98% while the average click rate in Europe is 4.35%.

Emails Sent On Tuesday Have the Highest Open RatesEmails sent on Tuesdays have a 21.26% open rate. The next best day is Monday at 21.22%

Emails Sent On Saturdays and Sundays Have the Worst Open RatesEmails sent on Saturday have a 17.50% open rate and emails sent on Sundays have a 17.90% rate.

Peak Email Open Times Are Between 1-4 PMAlong with the specific day, there is a specific time it’s best to send emails. The open rate between 3-6 PM is 6-7%, compared to an average of 5% for the rest of the workday


Emojis in Subject Lines Can Increase Open Rates = 56% of brands that say they use emojis in marketing email subject lines have higher open rates than those that do not.

6-10 Words Is the Optimal Subject Line LengthEmails with 6-10 words in the subject line have a 21% open rate compared to 16% for 5 or fewer words.


Emails With the Person’s Name in The Subject Line Have an 18.3% Open RateThis is compared to 15.7% for those without.


Emails With Lyrics/Movie Titles in the Subject Line Have a 26.2% Open RateThis is compared to the based 15% open rate for emails with generic subject lines.

The Average Click Rate Across Industries Is 3.71%.


Multi-step Conversion Processes Have Higher CTRs4-step campaigns have a CTR of 1.0% while 1-, 2-, and 3-step campaigns have a CTR of 0.74%, 0.62% and 0,.84% respectively.

Most People Say They Prefer HTML-Format Emails. But Plain Text Emails Actually Have Higher Open Rates

Every $1 Spent on Email Marketing Returns $42. Email marketing continues to boast an extremely high ROI. For every $1 spent on email marketing, B2C companies can expect to make $4

18% of Companies Have a 7,000% ROI on EmailsThat comes out to $70 generated for every $1 spent .

20% of Companies Have an ROI Less Than 500%That is less than 5$ generated for every $1 spent

Another one of Email Marketing Facts
Email Marketing Facts/stats

59% of Marketers Say Email Marketing Has The Biggest ROI. Among surveyed professionals, nearly 6 in 10 say that email marketing has the highest ROI out of all marketing strategies.

20% of Marketing Emails Never Reach an InboxThat is about 1 in every 5 marketing emails.


Segmented Email Marketing Campaigns Can Make 760% More RevenueThe benefit of segmented campaigns is that they can target users based on specific demographics/info.


Email Drives Nearly 20% of Business TransactionsThis figure is compared to 20% for paid search and 21% for organic traffic.

Email My Cart Campaigns Have the Highest Average ROIEmail My Cart campaigns generate 54.9% more revenue per email than other campaign types. Browse abandonment was the next best campaign type. But Only 1% of Emails Come From My Cart Campaigns.

Loyalty Programs Increase Average Customer Revenue by 13%.

66% of Marketers Say They Want to Improve Email Engagement 

B2B Emails Get the Most Response on TuesdaysB2B emails get the most engagement on Tuesdays out of every other day in the week.


8 in 10 Companies Use e-Newsletters to Market Content40% say that those newsletters are critical to company success.


1 in 3 Companies Plan to Increase B2B Spending Over 30% of companies say they plan to increase email marketing spending in the following year.

59% of B2B Marketers Say Most of Their Revenue Comes from Email MarketingAs is the case with B2C companies, B2B companies see great returns from email marketing. Nearly 6 in 10 B2B marketing professionals say that email marketing is a significant portion of their revenue stream 

Only 14% of Subscribers Say Half the Emails They Recieve Are Useful

88% of Consumers Want Transparency About How Their Email Info Is Used.


50% of Campaign Emails Are Opened Within 6 Hours.

54% of People Want to See More Video Content in Email Marketing Campaigns

Landing Pages Have a 25% Capture Rate1 in 4 people who visit a company’s landing page will give their email info

The average email user has 1–3 email addresses.

On average, the ROI from email is at a lucrative $43 per $1 spent.

Email use continues to climb around the globe. In 2019, there were approximately 3.9 billion email users worldwide. This number is expected to grow to 4.3 billion in 2023.

An astounding amount of emails are sent every day. In 2019, approximately 293 billion emails were sent each day. This number is expected to grow to a staggeringly high 347 billion emails every day

Americans are at the top of the email usage pyramid. On any given day, the average American worker receives 126 emails per day. That is basically 1 email every 11 minutes 

82% of Workers Check Their Email Outside of Work Hours.

The Average Worker Spends 2.5 Hours per Day Checking Email.

The Average American Has 1.75 Email Accounts.

91% of Those Age 15-24 Use Email on a Regular Basis.

86% of Those 65+ Use Email on a Regular Basis.

The average woman spends about 7 minutes more on average checking email each day compared to men.

50% of People Check Their Email as the First Thing Online

It’s 40 times more effective than social when it comes to customer acquisition.

Plugging video content into emails boosts conversions by up to 300%.

Abandonment emails sent an hour after a customer’s shopping session have a 6.33% rate of conversion.

Mobile opens made up almost half the email opens in 2018.

There are 1.7 billion users accessing their email on mobile right now

iPhone is the most popular email client; Gmail ranks second.

An estimated $350 million were invested in email ad spend in 2019.

81% check their email on smartphones, 74% on desktop/laptop, 21% on tablet, 2% on a smartwatch.

88% of smartphones users check their Inbox on their phones.

Nearly 1 in 5 email campaigns wasn’t optimized for mobile devices.

3% of email recipients delete messages if they are not optimized for mobiles, 32.2% read the email later on desktop.

In 70% of cases, if the message doesn’t display correctly, it’s likely to be deleted within 3 seconds.

52% of B2C brands’ emails and websites aren’t both mobile-friendly.

57% of users say they won’t recommend a poorly designed mobile site.

In June 2018, 46% of emails were opened on smartphones, while desktop was used only by 18%.

88% of smartphone users regularly check emails on their mobile devices.

 of professionals use their mobile devices to check their emails.

The two most popular email clients are Apple iPhone and Gmail (34% and 26% of opens respectively).

75% of Gmail users are using their mobile devices to access their email.

A mobile offer is 10 times more likely to be used than the same one in print form.

74% of users delete the message if it doesn’t open within 5 seconds (which is most likely to happen because of the size of the pictures in the email).

43% of recipients read the emails without turning the images on.

Research shows that it’s best to keep the text to image ratio in emails at 4:1.

62% of emails are opened thanks to a personalized subject line.

68% of millennials use and like seeing emojis, GIFs and stickers in their emails; only 37% of respondents over 65 agreed with this.

Emails with an emoji in the subject line show a 56% higher open rate.

Women react to emojis more positively than men.

76% of those surveyed have at least once added emojis in their business emails.

An initial email with a video receives a CTR increase of 96%.

81% of marketers use video as a marketing tool.

78% of marketers using video say that it increases ROI.

Attaching a video in an email can lead to a 200-300% increase in CTR.

Using the word “video” increases open rates by 19%, CTR by 65%, and cuts the number of unsubscribes by 26%.

54% of email subscribers prefer emails with videos.

People mostly watch videos on a desktop (84%) while only 14% watch it on mobile devices.

90% of users say that videos help them make a purchase decision.

Another fact
Email Marketing Facts/stats

Using appropriate emojis in holiday campaigns can reduce the complaint rate to 0%.

47% of people open the emails based on the subject line and 69% of customers can report emails as spam based on the subject line only.

In one study, emails without subject lines were so intriguing they yielded an 8% higher open rate.

Welcome emails bring 320% more revenue per email than other promo emails.

Open rate by the number of words in the subject line: 6-10 words (21%), 0-5 words (16%), 11-15 words (14%) and 16-20 words (12%).

Emails with “fw:” in the subject line are 17% less likely to be opened.

Emails containing personalization in the subject line are 22% more likely to be opened.

The email subject line most often contains the customer’s name (46.21%), the product name/details (44.01%), the company name (42.88%). While at the same time, these three variables in the email subject line show the highest conversion rate (3.71, 3.18%, and 3.58% respectively).

Emails with active discount codes have an 8 times higher chance to make a sale than those without any discounts.

An average marketing email consists of 434.48 words and it takes 3.3 minutes to read.

Most (19% of subscribers) respond to the messages of 200-250 words, 17% to those under 50 words, 15% – to 150-200 words long email.

iPhone cuts off the subject lines over 32 characters.

52% of managers add signatures into their emails.

Emails with signatures with a photo receive 32% more replies than emails without it.

7 lines is the perfect size for an email signature (75% of senders include contact info, 60% add a phone number, less attach Twitter (7%), Facebook (3%), or LinkedIn (2%).

17% of adults are using a formal style for email communication, 33% prefer informal style, 49% say it depends. 

The most popular sign-offs are:Thanks (62%), name or initials (46%), Sincerely (44%), Love (28%) and Regards (22%) from a gibven multiple choices to choose from.

“Thanks” is the least annoying sign-off (only 3% dislike it), while 21% dislike “Peace”.

40% of people asked would like the emails they receive to be more informative than promotional.

By addressing the recipient by their name, you can increase open rates and CTR up to 35%.

10% of respondents are annoyed by too little or no personalization.

According to the respondents, the most frustrating things about personalization are: recommending items that don’t match their interests (34%), expired offers (24%), name misspelling (15%), inappropriate season or location offer (14%), already purchased promotions (13%).

Only 4% of marketers use highly-personalized targeting, 13% use segmentation for different audiences, 31% claim that they use basic segmentation (2-5 criteria), and 53% do not target at all.

58% of revenue is generated thanks to segmented and personalized emails.

62% of marketers say that personalization is the most effective technique.

Segmented email campaigns open rates increased by 39%; revenue, deliverability, and sales leads all increased by 24%, transactions – 18%.

Overall open rates have increased over the last four years, from 17.2% in 2015 to 20.8% last year.

Financial services emails enjoyed the highest open rates last year, at 27.9%. The lowest open rates were for emails from publishers, at 17.7%.

After split testing, only 5% have statistical models to learn from the results.

Stats from our H1 2019 Retail Ecommerce Remarketing Report show cart/basket abandonment email performance across different types of eCommerce sites.

Fashion enjoys the biggest sales uplift from cart abandonment emails, at 6.38. The average uplift across all retail types in 4.43%.


According to a consumer survey, 42.3% will simply delete non-optimized emails, while just 11.3% will read it anyway.

According to stats from the Litmus State of Email report, mobile now accounts for 55% of opens.

Out of the emails that are opened, 21 percent receive clicks where shoppers will go back and check out what they left in their shopping cart. And of the subscribers who click-through, 50 percent of them will ultimately make a purchase. 

Overall open rates have increased over the last four years, from 17.2% in 2015 to 20.8% last year.

Financial services emails enjoyed the highest open rates last year, at 27.9%. The lowest open rates were for emails from publishers, at 17.7%.

Click through rates (CTR) averaged 2.41% in 2018. Utilities emails have the highest open rates, at 4.76%.

Abandoned cart emails simply remind shoppers of what they had an initial interest in but weren’t compelled to buy at the time. So as you can see with these statistics, it’s often the subtle nudge many people need to go ahead and complete a purchase.

An example of an abandoned cart email from women’s clothing company Kat Von D Beauty: The average CTR is 3.71%, The average click to open rate is 16.23% and Unsubscribe rates, on average, are 0.21%.

According to the data, sending emails once per month had the highest open rate at 28 percent, and sending emails 2–4 times per month had the second-highest open rate at 21 percent. 2020 research unearthed similar findings and indicates that less is still best when it comes to email frequency.

However, it’s now optimal for most e-commerce brands to send two emails per month, as these companies experience the highest open rates. 

And I think this is the perfect sweet spot these days. You want to maintain steady contact so that subscribers don’t forget about you. But you don’t want to annoy them by clogging up their inbox with excessive emails.

So sending an email every couple of weeks or so to an average two a month total is usually a good number to shoot for. That’s about the frequency that Ray-Ban uses, and it works well for them.

It’s also worth noting that adding social share buttons can boost your CTR by as much as 158 percent. 

Getting a subscriber to open an email is important, but it’s only half the battle. The bigger goal is to get them to click-through and check out your offer. 

It found that most brands (54 percent) send emails 2–4 times per month, 32 percent send emails once per month, 8 percent send emails 5–9 times per month, and the remaining percentage send emails more frequently than that.

Recent data found there are two key ways to increase your click-through rate (CTR). One is to include videos in your emails—a technique that can increase your CTR by a whopping 300 percent.

Personalized emails have an average open rate of 18.8 percent, while those that aren’t personalized have an average open rate of 13.1 percent. That’s a 5.7 percent difference. 

This is why it’s so important to include a subscriber’s first name whenever possible. Next, “50 percent of companies feel they can increase interaction with email by increasing personalization.” And it’s easy to see why.

Subscribers naturally want to engage more with emails that are tailored to their preferences, shopping behavior, prior purchases, and so on.

One company that has leveraged this technique well and used it to their advantage is Clinique Cosmetics. Here’s an email where they provide “beauty fixes” that were selected based on a shopper’s unique needs.

A good example of a company that’s winning with mobile optimization is Huckberry, who specializes in active and outdoor gear. They do an amazing job of creating extremely mobile-friendly emails that are visually striking and simple to scroll through. 

In a recent email, they highlight a new product called the Waxed Trucker Jacket and provide a nice description using easy to read dark text with plenty of contrast from the white background. 

“59 percent of respondents say marketing emails influence their purchase decisions.”-HubSpot

This is especially true when you create beautiful emails with professional images and enticing promotions.

It’s a great way to make an introduction and start building a relationship. 

There’s also a noticeable correlation between email marketing and customer retention, where 80 percent of business professionals believe that it keeps customers around for longer. 

And this makes sense when you consider that email often facilitates a deeper level of rapport and communication between e-commerce brands and customers. By keeping customers in the loop, you’re more likely to retain them.

Online fashion and cosmetics company ASOS is one of the best in the business at doing this and have consistently used email to win over consumers. 

Brands like Ban.do that sell clothes, accessories, planners e.t.c often offer a 10 % promo code thorough emails. So that’s something that you can look into too

75% of marketers are using at least one type of marketing automation tool. (Social Media Today)

Mapping out the customer journey and using personalized content are considered the most effective ways to optimize marketing automation. (HubSpot)

Custom automation workflows have the highest click-through rates. (Ominsend)

One of the main reasons why e-commerce brands have historically been so successful with this channel is the sheer number of people who use email daily. 

Even though newer, sleeker digital marketing strategies are constantly popping up, email continues to be insanely effective because of this fact.  And this has never been more true than it is in 2020.

Another fact
Email Marketing Facts/stats

A staggering 99 percent of people check their email every single day.-HubSpot 

Not only that, “more than 50 percent of U.S. respondents check their personal email account more than ten times a day, and it is by far their preferred way to receive updates from brands.”

Another fact I found interesting was that the vast majority of millennials (73 percent) prefer communicating with brands through email than any other medium.

There’s simply a level of convenience that email provides that’s hard to replicate. 

So when it comes to reaching a massive percentage of your demographic promptly, email is still the top dog.

95% of companies using marketing automation are taking advantage of email marketing. – Regalix

56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat

The average email open rate across all industries is 20.81%.

There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions

B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute

In 2014, 70% of businesses were currently using e-marketing automation platform or were implementing one. – Aberdeen

Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA

As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups

One study found that the ROI on email was 28.5% compared to 7% for direct mail-ChiefMarketer

A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media-The American Genius

The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%)-OptinMonster

The best day of the week to send a marketing email is Tuesday. Thursday is the second-best day to send an email-Coschedule

The best time of day to send an email is 10am-Coshedule

54% of marketing influencers cite increasing email engagement rate as a top priority-Ascend2

23% of consumers who open an email on a mobile device will open that email again later

Only sending emails to subscribers who have opened or clicked one of your emails in the last 6 months will help you decrease the number of emails that end up in the spam folder

69% of email recipients can use the subject line to tell if it is spam

69% of web customers are influenced by a company’s emails to make a purchase from their smartphone

42.3% of people will delete an email if it’s not optimized for mobile

If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through

One out of every 3 clicks in an email is registered on a mobile device

In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop

Including videos in your email can increase clickthrough rates by up to 300%

82% of B2B and B2C companies use email marketing technology-CampaigMonitor


Only 14% of subscribers believe that the majority of the emails sent to them are relevant-OptinMonster

86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily-MarketingSherpa

Less than 50% of email marketers split test their campaigns-Phrasee


Including social sharing buttons in your emails can increase CTR by 158%

Mobile devices account for 49% of all read emails

Marketing emails contain an average of 434.48 words-Aweber

In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop

Personalized email campaigns improve clickthrough rates by 14%

It’s expected that by 2022, 347 billion emails will be sent every day-Statista

You are 6x more likely to get a click from an email than from a tweet

Nearly 67% of people say they prefer html and image-based emails, but when it comes to performance, plain-text emails result in higher open and clickthrough rates

64% of email recipients say they would open an email based on if they trusted the brand

Including videos in your email can increase clickthrough rates by up to 300%

The average click-to-open rate for emails sent in North America is 13.74%

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy-Content Marketing Instiute

59% of B2B marketers cite email as their top channel for revenue generation-Emma

About 50% of Americans check their email while in bed and 42% check it in the bathroom-TechCrunch

Email personalization produces 6x higher revenue and transaction rates

More women pay attention to marketing oriented emails as compared to men-DisruptiveAdvetertising

Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns-Omnisend

Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers

Consumers believe email is more likely to be around in 10 years than Facebook, Twitter, and cable television-Litmus

39% of digital retailers distribute personalized product recommendations to their subscribers through email

Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns

54% of SMBs send abandon cart emails

Roughly one in three US retail email list subscribers have purchased something from the brand whose emails they receive

Consumers check personal email for an average of 2.5 hours each weekday while at work

Another email marketing fact
Email Marketing Facts/stats

42.3% of Americans subscribe to email lists to receive savings and discounts

When using proper targeting, marketers can drive 3x the revenue per email as compared to broadcasting

33% of companies segment their customers by demographics or behavior and exclusively market to them through email campaigns

45% of all emails sent are considered spam

Segmented email campaigns achieve 14.31% higher open rates than non-segmented email campaigns

14.5 billion spam emails are sent every day

For every 12.5 million spam emails sent, 1 will get a response

Not sure if you’re sending too many emails? Companies see highest open rates when sending 2 emails per month

For every 12.5 million spam emails sent, 1 will get a response

China is ranked #1 in most live spam issues, followed by the US and then Russia 

93% of B2B marketers use email to distribute content. (Content Marketing Institute}

Emails related to Hobbies, Government, and Arts/Artists have the highest open rates

Including a recipient’s name in your email subject line increases open rates by up to 18.30%

Only 6.9% of email subject lines contain an emoji

The average open rate for emails sent in North America is 19.49%

82% of marketers send emails with no more than 60 characters in the subject line

The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates

47% of email recipients will open your email based solely on the subject line

Only the first 30 characters of a subject line are visible on the iPhone email app

Emails with personalized subject lines get a 26% boost in open rates

83 percent of B2B companies used e-newsletters as part of their content marketing program by 2017. (Imaginepub.com}

40 percent of B2B marketers said that email newsletters have been most critical to their content marketing success since 2017 (Content Marketing Institute, )

In 2018, Mobile opens accounted for 46 percent of all email opens. (Litmus.com)

 73 percent of millennials preferred communications from businesses to come via email by 2016.

80% of business professionals believed that email marketing increases customer retention by 2018

59% of respondents said that marketing emails influenced their purchase decisions in a study conducted in 2018

The most opened emails were related to hobbies, with an open rate of 27.35 percent in 2018

59% of marketers said that email is their biggest source of ROI in 2018.

In 2017, 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.

Another fact
Email Marketing Facts/stats

Marketers who used segmented campaigns noted as much as a 760% increase in revenue in 2019. (Campaign Monitor)

A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing}

More than 50 percent of U.S. respondents checked their personal email account more than 10 times a day in 2017

99% of online consumers checked their email every day in 2017.

Nearly 35% of business professionals checked email on a mobile device in 2018, (Convince & Convert)

In 2018, Apple iPhone was the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent

Nearly 35 Milllion dollars were spent on email marketing in 2019

16% of all emails never make it into the inbox. (Email Tool Tester– A study conducted in 2019}

Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company

92% of online adults use email, with 61% using it on an average day. – Pew Research

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor

Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. – Campaign Monitor

Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – Pew Research

Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – Pew Research

83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute

76% of marketers see active growth in their number of email subscribers. –Ascend2

The open rate is highest when companies send two emails per month. – Database Marketing Institute

At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million.

Conversion rates for emails are higher than social media, direct traffic, and search. (Smart Insights)

81% of businesses say that email drives customer acquisition, and 80% for retention. (Emarsys)

Another one of Email Marketing Facts
Email Marketing Facts/stats

78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing,- a study conducted in early 2020)

59% of marketers cite email as their number one source of ROI. (Emma)

Email offers result in shoppers spending 138% on their purchases. (Disruptive Advertising)

Up to 60% of email opens are on mobile, depending on the industry. (Campaign Monitor)

75% of Gmail users are using their mobile devices to access their email. (Backlinko)

42.3% of consumers will delete an email if it isn’t optimized for mobile. (Backlinko)

Bloggers who earn over $50,000 per year are more than 2x as likely to focus on email marketing technology compared to less-successful bloggers. – GrowthBadger

Email Marketing Facts/stats

93% of B2B marketers use email to distribute content.

Active email accounts are expected to hit 5.6 billion by 2019.

83 percent of B2B companies use e-newsletters as part of their content marketing program.

Nearly 270 Billion emails were sent and received each day. 

Average expected ROI is $42 for every $1 you spend on email marketing. 

Nearly nine out of every ten marketers use email marketing to distribute content organically.

81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. 

The average open rate for a welcome email is 82%.

Emails with personalized subject lines generate 50% higher open rates. 

Sending 3 abandoned cart emails results in 69% more orders than a single email.  

Videos added to your email increase click rates by 300%. 

49% of consumers would like to receive promotional emails from their favorite brands. 

40 percent of B2B marketers say email newsletters are most critical to their content marketing success.

It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.

Mobile opens accounted for 46 percent of all email opens.

35% of business professionals check email on a mobile device.

Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.

73 percent of millennials prefer communications from businesses to come via email.

More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

99% of consumers check their email every day.

80% of business professionals believe that email marketing increases customer retention.

59% of respondents say marketing emails influence their purchase decisions.

The most opened emails relate to hobbies, with an open rate of 27.35 percent.

>59% of marketers say email is their biggest source of ROI.

56% of brands using an emoji in their email subject line had a higher open rate than those that did not.

Marketers who use segmented campaigns note as much as a 760% increase in revenue.

35% of marketers send their customers 3-5 emails per week.

78% of marketers have seen an increase in email engagement over the last 12 months

Hopefully, this article proved helpful and gave you a better gist of the potential that email marketing holds. If you have any related questions, feel free to use the comments section below. And lastly, if you are interested in going through facts about Online marketing, we have an article written on that too. So do give it a glance if you’re interested. “Digital/Online Marketing Quotes 2020