Shopify vs. Squarespace: Which Ecommerce Platform Reigns Supreme?

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By Ben Timlons


In the constantly evolving world of ecommerce, choosing the right platform to launch your online store is critical. Today we delve into the realms of two significant players in the ecommerce industry: Shopify and Squarespace. Both platforms have established themselves as prominent solutions for entrepreneurs seeking to sell online, each with their own unique offerings and appeal.

Shopify, a dedicated ecommerce platform, has been around since 2006. It has carved its niche as a comprehensive solution for businesses of all sizes, offering a robust set of features and integrations. Known for its scalability, Shopify has become a go-to solution for many businesses, from budding entrepreneurs to multinational corporations. Shopify has been compared to many other platforms, such as shopify vs woocommerce and shopify vs bigcommerce, and it has always held its ground.

On the other hand, Squarespace, launched in 2003, started as a website builder. It has since evolved to incorporate ecommerce functionalities, offering a platform that seamlessly blends website building with online selling capabilities. Squarespace is lauded for its superior design templates and its focus on providing a visually appealing and intuitive user interface.

As we dive into a detailed comparison of Shopify and Squarespace, it’s important to remember that the best platform for your business depends on your specific needs, budget, and technical proficiency. Each platform has its strengths and potential drawbacks. In the following sections, we’ll explore the histories, key features, pros, and cons of both Shopify and Squarespace to help you make an informed decision.

Check out more beneficial Shopify tips, news, and updates on the Shopify Guide here.

Shopify Overview

Brief History of Shopify

Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify has grown from a humble online store selling snowboards to one of the world’s leading ecommerce platforms. The co-founders, disappointed with the existing ecommerce products on the market, decided to build their own. The result was a user-friendly, sleek, and efficient platform that quickly gained traction and became a go-to solution for businesses looking to sell online.

Key Features of Shopify

Shopify offers a myriad of features that can enhance your ecommerce experience. Some of these include:

  • Effortless Setup and Use: Shopify is renowned for its intuitive interface and easy-to-use dashboard, allowing you to set up your online store with minimal hassle.
  • Impressive Customization: With Shopify, users have access to a wide array of themes and templates, both free and premium, to customize their online storefront.
  • Robust App Market: Shopify’s expansive app market provides a multitude of options to add extra functionality to your store, from SEO tools to social media integration.
  • Versatile Payment Options: Shopify offers its own payment solution, Shopify Payments, and also supports a wide range of third-party payment gateways.
  • Multichannel Selling: Shopify allows you to sell not only through your web store but also across multiple channels like Facebook, Instagram, and Amazon.
  • Outstanding Customer Support: Shopify provides 24/7 customer support, ensuring that help is always at hand should you encounter any issues.

Pros and Cons of Shopify

The advantages and drawbacks of Shopify are integral to understanding how this platform can serve your business needs.


  • Ease of use: Shopify’s user-friendly interface is ideal for beginners and non-tech savvy individuals.
  • Outstanding customer support: With 24/7 support, Shopify ensures that businesses can get the help they need at any time.
  • Broad range of features: Shopify’s extensive features make it a versatile choice for businesses of all sizes.


  • Additional transaction fees: If you don’t use Shopify Payments, you’ll be subject to additional transaction fees.
  • Costly advanced features: Some of Shopify’s more advanced features can be expensive, especially for small businesses.
  • Limited customization with free themes: While Shopify does offer free themes, customization options can be somewhat limited compared to premium themes.

In comparing Shopify with other platforms like shopify vs woocommerce or shopify vs bigcommerce, these pros and cons play a significant role in shaping the final decision.

Squarespace Overview

Brief History of Squarespace

Founded in 2004 by Anthony Casalena, Squarespace has carved its niche in the realm of website creation and design. Initially a dorm room project fueled by a $30,000 investment, Squarespace has evolved into a leading platform for businesses and individuals seeking an elegant and efficient web presence. Today, Squarespace serves millions of websites worldwide, reflecting the platform’s enduring appeal and versatility.

Key Features of Squarespace

Squarespace is renowned for its sleek, professional design templates, making it a perfect choice for users prioritizing aesthetics. But it also offers a robust array of features to support e-commerce operations:

  1. Stunning Templates: Squarespace offers a vast array of stylish, responsive templates that work seamlessly on any device.
  2. Ecommerce Tools: Comprehensive ecommerce tools include inventory management, product variant support, and secure checkout functionality.
  3. SEO-Friendly: Squarespace’s built-in SEO tools help to increase your website’s visibility on search engines.
  4. Integration Capabilities: Squarespace allows integration with a host of third-party apps and services, enhancing its functionality and versatility.
  5. 24/7 Support: Round-the-clock customer support ensures that help is always at hand when users encounter issues or have queries.

Pros and Cons of Squarespace

Just like any other platform, Squarespace has its strengths and weaknesses, which are essential to consider while making the decision to choose between shopify vs squarespace.


  • Excellent Design: Squarespace is lauded for its superior, clean, and professional templates that require minimal effort to set up.
  • Ease of Use: Its intuitive, user-friendly interface makes it easy for novices to create and manage a website.
  • In-built Analytics: Squarespace’s in-house analytics tools provide insightful data without the need for additional plugins.


  • Limited Customization: Compared to platforms like shopify vs wordpress, Squarespace’s customization options can feel restrictive.
  • Pricey: Squarespace’s premium features come at a higher price point compared to some competitors.
  • Ecommerce Limitations: While Squarespace offers basic ecommerce functionality, it may not be as comprehensive as platforms specifically designed for ecommerce, like Shopify.

In summary, Squarespace is a powerful platform for creating visually stunning websites. However, for those looking for extensive ecommerce functionality, Squarespace might not be the first choice. The decision ultimately depends on the specific needs and priorities of your online venture.

Shopify vs Squarespace: A Detailed Comparison

Ease of Use

When it comes to the ease of use, both Shopify and Squarespace have their strengths. Shopify provides a user-friendly interface that is particularly appreciated by non-tech savvy users. It offers a simple setup process and intuitive controls, making it easy for anyone to start and manage an online store.

On the other hand, Squarespace is renowned for its sleek, modern, and user-friendly design interface. While it might have a slightly steeper learning curve compared to Shopify, it provides a greater level of control over website design, which might be appealing to users with more specific design preferences.

Design and Customization Options

Squarespace takes the cake in the realm of design and customization. Known for its award-winning templates, Squarespace offers a plethora of visually stunning and customizable layout options that can make any site look professionally designed.

Shopify, although it might not have as many design templates as Squarespace, still offers a substantial range of customizable themes. More importantly, it provides more flexibility in terms of functionality customization, making it easier to create a store that fits your specific ecommerce needs.

Ecommerce Features

In the battle of ecommerce features, Shopify reigns supreme. It was built specifically for ecommerce, so it offers robust, comprehensive tools for everything from inventory management to payment processing. In addition, Shopify’s app marketplace is brimming with useful add-ons to enhance your online store’s functionality.

Squarespace, although primarily a website builder, has made significant strides in ecommerce. It offers a solid range of ecommerce features, including inventory management and secure checkout. However, it’s not quite as comprehensive as Shopify when it comes to specialized ecommerce tools.

Pricing and Plans

Both platforms offer a range of plans to suit different needs and budgets. Shopify’s plans range from $29 to $299 per month, and it offers a 14-day free trial.

Squarespace’s ecommerce plans are a bit less expensive, ranging from $26 to $40 per month, and it also offers a 14-day free trial. It’s important to note, however, that while Squarespace’s pricing includes all features, with Shopify, some features and apps may come at an additional cost.

Customer Support

In regards to customer support, both Shopify and Squarespace offer 24/7 support via live chat and email. Shopify, however, goes a step further by offering phone support—a feature that Squarespace does not provide.

Before deciding between Shopify and Squarespace, keep in mind that the best platform for you depends on your specific needs. Consider factors such as your budget, design preferences, ecommerce needs, and comfort level with technology. For further comparison, you may also find it useful to explore how Shopify stacks up against other platforms like shopify vs wix and shopify vs bigcommerce.

User Reviews

What Shopify Users Say

Shopify users often laud the platform for its robust ecommerce features, intuitive design, and remarkable scalability. Some of the standout praises include an extensive range of design templates, seamless integration with various payment gateways, and a comprehensive app store that enhances the versatility of any online store.

However, the platform is not without its detractors. Some users have expressed dissatisfaction with the platform’s pricing structure, citing it as somewhat prohibitive for small businesses. Additionally, a handful of users have raised concerns over the platform’s SEO capabilities when compared to other platforms like Shopify vs WordPress or Shopify vs WooCommerce.

What Squarespace Users Say

Squarespace, on the other hand, has garnered acclaim for its sleek design templates and commendable ease of use. Users often laud its intuitive interface, making it a favorite among users with minimal technical knowledge. The platform’s built-in blogging features are a notable standout, with many users praising their seamless integration and functionality.

However, Squarespace is not without its shortcomings. A common gripe among users is the platform’s limited third-party integrations, which can hamper the functionality of an ecommerce store. Additionally, some users believe that the platform’s ecommerce features fall short when compared to more specialized platforms, leading to criticisms when examining Shopify vs Squarespace.

It’s important to note that user reviews can vary based on individual needs and experiences. Therefore, it’s crucial to consider these reviews within the context of your unique ecommerce requirements.


Final Verdict: Shopify vs Squarespace

In the grand scheme of eCommerce platforms, choosing between Shopify and Squarespace can be a considerable challenge. Each platform brings a unique set of advantages to the table, catering to different business needs, objectives, and budget constraints.

Shopify, with its robust eCommerce functionality, broad range of integrations, and superior inventory management, primarily appeals to businesses that are eCommerce-heavy. It is the go-to platform for businesses with larger inventories, that require more advanced selling options and who prioritize the ability to scale their operations. If you are considering other platforms as well, you might find our in-depth comparisons of Shopify vs Magento and Shopify vs WooCommerce valuable.

On the other hand, Squarespace stands out with its superior design flexibility and ease of use. It is a fantastic choice for businesses that prioritize aesthetics and simplicity, or for those who are building a content-heavy website alongside a smaller eCommerce operation.

In terms of pricing, Shopify offers more tiered options, making it a more flexible choice for businesses of all sizes. However, Squarespace’s transparent, value-for-money pricing can be a more attractive option for smaller businesses or startups.

When it comes to customer support, both platforms offer comprehensive resources and assistance, although Shopify provides round-the-clock live support, which might be crucial for businesses operating in different time zones or requiring immediate assistance.

In a nutshell, the choice between Shopify and Squarespace will largely depend on your specific business requirements and priorities. If you’re gearing towards a more eCommerce-centric operation with the potential to scale, Shopify could be the platform for you. However, if you’re more focused on content and design and have a smaller inventory, Squarespace might be your best bet.

Remember, the best platform for your business is the one that caters most effectively to your business needs. Take the time to thoroughly assess your objectives, your budget, and your technical abilities before making a decision. And don’t forget, if neither of these platforms feel right, there are plenty of other eCommerce platforms in the sea.


Is Shopify or Squarespace more reliable for ecommerce?

Both Shopify and Squarespace have built solid reputations in the world of ecommerce, and each presents its own unique strengths. Shopify, renowned for its comprehensive ecommerce features, is a dedicated online selling platform with an extensive array of tools to support businesses of all sizes. Squarespace, while primarily a website builder, also offers robust ecommerce capabilities, making it a reliable choice for businesses with a strong focus on design and aesthetics. The choice ultimately depends on your specific business needs and goals.

Can I switch from Shopify to Squarespace or vice versa?

Yes, it is entirely feasible to switch from Shopify to Squarespace, or the other way around. Both platforms offer import and export features for products, customers, and order data. However, keep in mind that the migration process can be complex and time-consuming, particularly if you have a large amount of data or a complex site structure. You may also need to reconfigure certain aspects manually, such as SEO settings or custom designs. For a smoother transition, consider seeking professional assistance.

How does SEO compare on Shopify vs Squarespace?

Both Shopify and Squarespace have solid SEO capabilities, allowing businesses to optimize their sites for search engines effectively. Shopify offers an extensive range of SEO features, including editable meta descriptions, custom URLs, and automatic sitemaps. Squarespace also offers strong SEO features such as clean URLs, automatic tagging, and SEO-friendly templates.

| | Shopify | Squarespace |
| Editable Meta Descriptions | Yes | Yes |
| Custom URLs | Yes | Yes |
| Automatic Sitemaps | Yes | Yes |
| Automatic tagging | No | Yes |
| SEO-friendly Templates | Yes | Yes |

In terms of SEO performance, both platforms are quite comparable, but the choice between them should be informed by your overall needs and priorities. For more comprehensive comparisons, you might find our articles on Shopify vs WooCommerce and Shopify vs BigCommerce insightful.