Show Your Customers Your Appreciation
Nothing warms the hearts of customers more than being shown appreciation for their loyalty. In business circles, it’s no secret that saying a sincere ‘Thank you’ to customers is an unrivalled strategy for building lasting relationships. Unfortunately, there are businesses that overlook this unique opportunity. In this enlightening article from Shopify, 44 creative ideas are shared to convey gratitude towards your customers for their purchases.
Bottom Line: A simple ‘Thank You’ can set your ecommerce store apart from the competition, increase customer loyalty, and ultimately boost your profits.
Simple but Effective Ways to Say Thank You
In the original article, six heartfelt ways to say ‘Thank You’ to your customers are shared. Some of these include:
Handwritten Thank You Notes
Despite being traditional, handwritten thank you notes carry an extraordinary personal touch in the digital era. It’s proof that the human behind the brand appreciates the customer.
Package Inserts
Sending a surprising gift to your customers is sure to leave them delighted. It shows extra effort and thoughtfulness from your brand.
Including Free Gifts or Samples
Sending free products to your customers not only gives them a surprise but also allows them a chance to try your other products. This strategy can lead to additional purchases in the future.
Creating Personal Connections with Video
Creating personalized thank you videos adds a wow factor to your thank you message. Customers feel important when you take the extra step in creating a video just for them.
Offering Post-Purchase Discounts
Discounts and coupon rewards are great loyalty boosters. They also encourage customers for return purchases.
Spotlighting Your Customers
Featuring your customers, especially those in creative industries, on your brand’s media page can help both parties. It’s an appreciation that also serves promotional purposes for your customer.
Message Templates for Showing Your Gratitude
Here are examples of thank you message templates that you can tweak to reflect your brand’s personality. These messages, when delivered sincerely and at the appropriate time, can work wonders in nurturing your relationship with your customers.
- Thank you so much for your order! We really appreciate it. Enjoy 10% off your next purchase with this coupon code: THANKYOU10.
- Thank you for shopping with us. If you want 15% off your next order, leave a review on our website.
- Thank you, [first name]. We’ve received your order, and it’s really lovely. We’ll send you an email when it ships.
- Thanks for your support! We think you’re pretty awesome. As a token of our gratitude, below is a reward you can use during your next visit. Enjoy!
- Happy [day of week]! This is not a marketing email, just a quick thank you note for your purchase.
The Art of Writing a “Thank You for Your Purchase” Note
Creating the perfect thank-you note doesn’t have to be complicated. The secret is to keep it personal and genuinely express your gratitude. Strive to show that there’s a real person behind your business who values their customers.
A Simple Thank You Goes A Long Way
Thank you notes can take various forms, but they have one thing in common—a sincere expression of appreciation for the customer’s purchase. This simple act of gratitude can foster stronger, more meaningful relationships with your customers and set your brand apart from the competition which not only means a better customer relationship but increased revenue and engagement.
