There are a lot of common online marketing related terms that often get mixed and misunderstood by many. So today we decided to rid people of their confusion circling the terms social marketing and social media so that they can get to better understand the online environment. So, without further ado, here we go
‘Social Media as most of you know is basically, people communicating over the internet through applications like Instagram and Snapchat. Moreover, as a lot of people are quite indulged in these activities, this has given a rise to quite a big opportunity for brands to promote their products/services. And this promotion of products/ services through social media is reffered to as social media marketing
On the other hand, Social marketing refers to marketing that is not done for selling or promoting purposes but for rather welfare purposes, for instance; advertisements that promote a healthy lifestyle, wearing seatbelts, being environmentally-friendly e.t.c
Answering some other aspects and questions
What Is The Difference Between Blogging And Social Media?
Blogs themselves are considered as one of the pillars of social media. But, there are quite a few things that separate blogging from other types of social media. Blogging and all of the other social media play a very vital role in our day to day life.
For instance, whenever you ask Google a question it mostly refers you to a blog that can answer all of your queries in and out. Most of us go through them without even noticing that we are reading a blog. And that there are people that work and write them. Simply put, blogging basically refers to publishing helpful or interactive content out on the web either on your own domain (website) or a page on another blogging website. If you want to know more about what a blog is, firstsiteguide has a very great article written on just that. So, go through it if you are interested “What is blogging“
On the other hand, social media as we said before are sites and applications that allow us to share information and interact with our family and friends and even strangers easily. Some popular examples of these are Instagram, Facebook, Pinterest youtube, Pinterest, Snapchat e.t.c
Differences between social media and blogging
Blogging and social media both are platforms that allow people to show and share their opinions and thoughts. But, they do have their share of differences. For instance,
- blogging is mostly descriptive about whatever it is talking about and tries to explain each and every expectation of a topic. Whereas, social media doesn’t really care about that.
- The uploads on social media are very fast and require comparatively quite less time.
- Blogs are way more informative so if you want to learn about something, they are the way to go
- Social Media can help you interact literally with anyone whereas blogs are comparatively less interactive
- There is a lot of work that bloggers need to put in to get recognized by search engines like google. This is also referred to as SEO. We have an article written on SEO too so give it a click if you are interested in “Breaking down SEO writing“. You also have to do this for social media but it’s not that big a deal aside from youtube.
- The number of posts on social media is quite higher. For instance, in march 2019 it was found that around 4.4 million blog posts are published every day. Whereas, on Instagram alone, more than 400 million stories are uploaded every day and that’s just stories.
- Blogs mostly contain within themselves helpful media like images and videos. Whereas social media posts are usually a single video or picture
Social Media’s effect on our youth!
To further elaborate a bit on social media, nearly 4 Billion people use social media by the start of 2020. And this number is just going to keep on the increase as the Internet reaches more and more people. And more and more people become aware of it. Realizing the immense Social Media impact and usage of social media we here at eComscoop decided to look into some of the things and actions it prompts in our youth. And how it impacts us on a more general sense.
Social Media and Youth
Nearly all of the young people you meet every day use social media day in and out. And this has nonetheless prompted to many good as well as bad externalities. The impact Social Media has on youngsters, as well as people as general, are more or less the same so without further ado, let’s dive right into The Goods and The Bads of Social Media.
- Social Media has opened the doors of vast awareness and knowledge. People can literally search anything up on platforms like Youtube and learn a lot about stuff that they would have had to pay lots of money to learn and understand
- Social Media has made it very very easy to stay in touch with your loved ones abroad which have helped thousands of families stay in contact with their family members and stay updated about what’s going on in their lives
- It has helped youngsters understand that people all around the world are the same and removed the superiority/inferiority complex that many people are born to some extent. As people especially youngsters learn to empathize with the problems of other nations too.
- People/Youngsters have the chance of learning a lot from the lives of their heroes and people that they gain aspiration for through these platforms. These platforms give ways for celebrities to interact with their audience and fans and share their opinion. The most famous platform used by celebrities to make official statements is without a doubt “Twitter”
- Our youth is able to stay in touch with a lot of their friends. Which would have otherwise been quite difficult
- It givers voice to the normal people as people can ask for justice through these platforms and help people get justice. This has helped a great many people get justice as they were able to share their whole story with the general public who later supported these people and pressurized the government to do the right thing
- Social Media helps recognize many sensitive issues, raise awareness about them and and put them in lime light.
Some More Goods
- People feel more secure as they know that they can record and put any injustice that happens to them on Social Media. And if they are actually on the right side of things people will actually stand up for them.
- Many Injustices would have gone unnoticed if it wasn’t for social media. It is because of social media that thousands of policemen and other officials who mistreat their powers get what they deserve. Which would have been nearly impossible if it wasn’t for social media.
- It also has helped people mentally groom themselves as people see thousands of problems going on in people’s lives. And also is able to look into the troubles many nations face. It has without a doubt helped people empathize more to some extent. Which leads us one step closer to a better world
- People are able to share their experiences and problems and get advice from their loved ones about a subject matter.
- It has helped businesses grow and many economies boom. As it allows a lot of businesses to reach a much wider audience than they usually would have been able to
Despite all of the above and many other benefits, Social Media has, it, like everything else also comes with some cons. So without further ado let’s have a look into some of the cons of Social Media
- Youngsters become addicted to social media and end up wasting thousands of hours doing nothing productive
- Social Media can spread rumors very fast and ruin someone’s image and respect in the eyes of the whole world without any proof. As you don’t need to verify what actually was the truth behind an accident to make that hashtag viral and completely ruin anyone’s life
- Youngsters have seen a drastic decrease in their attention span. As they have become more and more used to seeing interesting stuff for only a few seconds before they move onto the next video/image that will boost their adrenaline for a few more seconds or videos. Recent studies have shown that this is the reason that many youngsters nowadays don’t feel joy reading books. And don’t really have the patience that is truly required to actually learn something.
- Moreover, a lot of educational institutions blame Social Media for the poor performance of their students in schools due to their lack of attention span
- People have used and still also use social media to blackmail other people after hacking into or getting some personal information out.
- Social Media has reduced a sense of privacy for many people as a good hacker can get a lot of your personal stuff and
- Social Media has literally made everyone a judge of everything even if people are not well-equipped/educated, they will still feel the urge to speak their minds without realizing the detrimental impact they can have. As some decisions are better left made by actual experts of the field
- Anyone can be hurtful and as mean as they want to be on Social Media without actually having to bear any consequences. This has lead to many people going into Depression and some even taking their own lives.
Some More Bads
- Social Media also sets-up fake images of a perfect life that many people don’t actually have. Which leads to the followers of these people feeling bad about their lives no matter how hard they’re truly working
- Recent researches, though inconclusive have shown that too much interacting through social media can lead to a decrease in face to face communication skills
- Social Media also promotes Laziness and has lead to a lot of people becoming Couch-potatoes
- Though Social Media makes us close to the people that are far away. It also sometimes takes us away from the people living under the same roof as us ( our family ). As it has a lot of times impacted the normal interactions that normal people have
Now that we have looked into the goods and the bads of social media. And also have better understood the impact it has on our youth as well as the overall majority of the people
Some Facts about Social Media to help you understand its importance nowadays better
Pinterest users are predominantly female. And 30% of all U.S. social media users are using Pinterest to market their brand or business.- (Source: Omnicore)
We like to share the love. The average internet user has 7.6 social media accounts.
Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million.
Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts.
Followers aren’t the only ones talking. 96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile.
Need evidence that we’re a visual species? Today, more than 3.2 billion images will be shared on social media posts.
49 percent of social media users share product information with the hopes of improving the lives of others.
We spend a lifetime average of 5 years and 3 months on social media.
he average consumer attention span is 8 seconds so you need to make your content count!
82% of consumer internet traffic will be video by 2021
Influencer marketing was an $18 billion industry in 2019 and is predicted to cross $15 billion by 2022 – Businessinsider
Milennials are projected to account for nearly 1/3rd of all U.S. retail sales by 2020
The average consumer attention span is 8 second
Content with relevant imagery gets around 94% more views.
Facebook’s highest traffic occurs during mid-week between 1 to 3 in the afternoon and a post will get more clicks on average when posted around 7 pm.- Source: Zephoria
Instagram now has 800 million users and 500 million daily active users. It was also mentioned that it now has 2 million advertisers on the platform.- Source: Tech Crunch
Facebook will lose 2 million users under the age of 25 this year.
Think the United States has the highest number of Facebook users? Nope! India beats us out by about 30 million lovers of Facebook. Indonesia and Brazil are in tight competition for a distant third place.
8 billion videos are viewed daily on Facebook.
We need to act like mature adults because 5 million Facebook accounts belong to rule-breakers under the age of 10.
But, don’t worry. Moms are keeping an eye on them, and they’re also the biggest brand boosters on Facebook, with 58 percent of them following their favorite brands.
Humor wins. Men and women are equally likely to share funny videos or articles and news content on Facebook.
Facebook accounts for approximately 21% of ALL social media referral traffic in the world. (source)
If that weren’t enough, Facebook drives 23% of all traffic across the internet.
In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source)
30% of Americans get all of their news exclusively from Facebook – sorry, the “paper of record.” (source)
Almost one-quarter – 23% – of Facebook users check the site five times or more per day. (source)
Only 25% of Facebook users bother to check or adjust their privacy settings. (source)
The median number of friends the average Millennial Facebook user has in their network is 250. (source)
. 77% of B2C companies have acquired new customers through their Facebook presence. (source)
While approximately 55% of SMBs have a Facebook page, only one-fifth have invested any money in Facebook advertising or promoted posts. (source)
The average CTR of Facebook ads in the United States is .14%. However, in the United Kingdom, the average CTR of a Facebook ad is .27%.
Facebook now sees 8 billion average daily video views from 500 million users
Snapchat users also sees 8 billion average daily video views
US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
Also in the US, there were 175.4m people watching digital video content in 2019
78% of people watch online videos every week, 55% watch every day
51% of internet users watch vlogs
300 hours of video are uploaded to Youtube every minute
People now watch 1 billion hours of YouTube videos every day
The average person watches 40 minutes of YouTube content a day
More than half of YouTube views come from mobile devices
The average mobile viewing session lasts more than 40 minutes
The user submitted video with the most views is the video for Luis Fonsi’s song ‘Despacito’ with 6.58 billion views
YouTube sees around 1,148bn mobile video views per day
In 2014, the most searched term was music. The second was Minecraft
A 7-year-old boy earned $22 million from toy reviews in 2018
The most searched terms in the US now are ‘pewdiepie’, ‘markiplier’, and ‘asmr’ (Source: Ahrefs)
Youtube is bigger than Bing, Yahoo and Ask combined
9% of U.S small businesses use Youtube
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
Pinterest has 200 million active users each month
28% of all online US citizens use the platform
67% of Pinterest users are under 40-years-old
The best time to Pin is Saturday from 8pm-11pm
In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor
Youtube has an overall audience of more than 2 billion people
1 billion hours of youtube videos are watched everyday
Youtube can be navigated in more than 80 languages and hence covers 95% of the internet population (Source:Share)
here are 1bn Monthly Active Users on Instagram
Over 95 million photos are uploaded each day
There are 4.2 billion Instagram Likes per day
More than 40 billion photos have been shared so far since you started reading this sentence
The average Instagram user spends 15 minutes a day on the app
90 percent of Instagram users are younger than 35
When Instagram introduced videos, more than 5 million were shared in 24 hours
Pizza is the most popular Instagrammed food, behind sushi and steak
The most liked picture on Instagram is one of an egg
37% of Americans now use the platform
72% of marketers agree that relevancy is the single biggest factor for better SEO. Experts agree that writing for search terms rather than simply incorporating them into the content is pivotal for traffic.
Search engines drive 93% of all website traffic.
About ½ of all searches are four words or more.
Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.
18% of all local searches lead to a sale within one day. 72% of people who visit a physical location will choose one within 5 miles of their original location.
Having a video thumbnail in the search results can double your search traffic.
90% of searchers haven’t made their mind up about a brand before starting their search. – Source:Hookagency.com
Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
Content marketing is a top priority of B2B businesses after brand building and social media engagement.
59% of adults between 18 and 29 are using Instagram.
The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
1.57 billion YouTube users watch about 5 billion videos on average every single day.
Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake.
86% of women will look at social media before deciding to make a purchase. – Source: Pew Research Center
While 68% of 16 – 24 year-olds follow a celebrity on social media, 70% of teenage YouTube subscribers say they trust online influencers more than celebs.
60% of smartphone users between the ages of 13 – 34 are using SnapChat.
27% of users will skip a video if it plays an ad before the promised content.
Apps and websites use Facebook 53.1% of the time for social login opportunities, making it easier for consumers to sign-up for products or services.
About ⅔ of companies with 100+ employees use Twitter as part of their marketing. 86% of people going on Twitter are primarily searching for news.
CEOs on LinkedIn have an average of 930 connections.42.
55% of the 178 million people on SnapChat follow some type of brand or company.
$90 million was spent on SnapChat ads in 2016. – Source: Statista
80% of social media content is being accessed via mobile device.
96% of people talking about companies and brands on social media aren’t actively following those brands online.
80% of millennial Pinterest users say that the platform will help them decide what to buy.
47. 50.9% of all Twitter accounts have less than 9 followers.
48. Branded content on social media is twice as likely to interest people aged 55 – 64 than those who are 28 and younger.
49. 39% of the 500 million users on LinkedIn are paying for premium account privileges. The average user spends 17 minutes on the site per month.- Source: Statista
Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
Marketers and advertisers are putting 51% of their budget into mobile ads.
Digital marketing software is projected to total more than $32 billion in 2018 with expected revenue at $65.9 billion for mobile ads alone.
People are accessing 69% of their media on their smartphones.
89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19% (measured by time spent).
Pinterest is number one for mobile social media, with 64% of referral traffic being driven by smartphones and tablets.
57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
40% of all mobile users are searching for a local business or interest.
Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts. – Source:Aumcore.com
More than 50% of smartphone owners will reach for it immediately upon waking up. In other words, the early marketer gets the worm.
83% of people (and likely more than that) are searching for a seamless website experience whether checking on a tablet, phone, or desktop.
A mobile special or offer is 10 times more likely to be used than the same offer in print form.
The amount of emails being opened up on mobile devices has grown by 180% in just a few years.
Mobile ad blocking is increasing 90% year-over-year.
Mobile ad spend exceeded $143 billion in 2017 on a worldwide scale. It’s projected to hit more than $247 billion by 2020.
Based on recent stats, it’s estimated that people will spend an average of 3 hours 23 minutes on their mobile devices in 2018.
There has been an increase in smartphone app usage from age 45 and above. – Source:MarketingCharts.com
31% of people will wait until they’re on a desktop to make a purchase if they see a product they want in an email. 22% of people will visit the business’ mobile store.
73% of people describe ads taking over the entire screen as ‘highly annoying.’ Ads that appear on their computer and then again on their phone took second place when it came to annoying ad experiences.
55% of companies are building apps primarily to drive sales, while 50% are building them to improve a customer’s online experience.
Location-specific ad campaigns are 20 times more effective than traditional banner ads.
Apple users spend an average of $114 when it comes to orders made from their smartphones. Android users are only spending $89 on average.
Smartphone bounce rates are 37% compared to only 28% for tablets.
40% of mobile users say they’ll spend more money with a company if they receive a personalized coupon.
86% of consumers say they would appreciate mobile offers from a company while they’re physically shopping in that company’s store.
53% of all paid-search ads are completed via a mobile device.
Offline spending that’s been influenced by some type of mobile experience has already exceeded $1 trillion.
Content marketing gets three times more leads than paid search advertising.
Content creation leads to 434% more indexed pages than websites without updated content. The key is to create as many pathways around the web for customers to find you.
80. Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
81. 63% of marketers are creating content with buyer persona in mind above all else.
97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation.
838% of marketers are publishing content at least once a week.
84. B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%).
85. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82%. Twitter took second place at 66%. – Source:MarketingCharts.com
Hopefully, this article was helpful and cleared some of the questions that you might have had about social media & social marketing and inform you a bit more about social media. If you have any related questions, feel free to use the comment section below. And stay tuned to ecomscoop for more interesting articles