Social Media has without a doubt become a very integral part of our day to day life, especially teenagers. It all started with Facebook when came around. And people all around the world started connecting with each other online. Which, in the beginning, seemed quite weird. But soon people adapted to it and it became the norm. Since then there have been many other social media that have come to shine like Instagram, Snapchat, Pinterest, and most recently Tiktok. Tiktok is the most recent social media platform to have come out. And it has achieved quite a special status in the eyes of many teenagers who consider it to be the “best app ever made”. So taking into consideration the immense regard and people have in this newly developed application, we decided to look into some facts/stats about this newly developed platform to better understand how it works and any business potential that it can offer
As of this writing, 110 million Americans have downloaded TikTok. And over 1.5 billion have downloaded the app worldwide.
TikTok offers 4 types of advertisements: native content, brand takeovers, hashtag challenges, and branded lenses.
Hashtag challenges are the most popular type of TikTok advertisements.
In 2019, TikTok has hovered between the #1 and #3 spot for top app downloads around the globe.- SensorTower.com
Last year, Facebook launched Lasso in an effort to compete with TikTok, but monthly downloads have averaged less than 1% of TikTok’s.
. Brand takeovers cost $50000-$100000 per day.
Bytedance, TikTok’s parent company, was founded by 36-year-old Zhang Yiming. The company is now worth $100 billion, making it one of the most valuable start-ups in the world.
According to internal documents acquired by The Wall Street Journal, the average user opened TikTok more than 8 times and spent about 45 minutes a day on the app as of March, 2019.
TikTok was ready to air a commercial it created for the SuperBowl but canceled the ad because they didn’t want to grab the attention of Washington, DC in the wake of the Huawei scandal.
Bytedance acquired Musical.ly in November 2017 and upgraded the app’s recommendation engine. In August 2018, Bytedance dropped the Musical.ly name in favor of TikTok.
TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo.
In 2019, TikTok has generated $115.3 million from user spending.
Tiktok grossed $176.9 million in revenue in 2019.
TikTok’s total revenue to date is $247.6 million.
Bytedance, TikTok’s parent company is valued at $75 million, making it the world’s most valuable startup.
TikTok uses artificial intelligence to figure out which video posts are most likely to generate views and which videos are likely to go viral.
Users make their videos using TikTok’s editing tools, which allows them to add music and other effects.
Facebook and Snap allow users to share content only with friends. TikTok allows users to share content with the whole world.
TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter.
It’s currently the third most downloaded non-gaming app of the year.
Just 4% of marketers use TikTok.
In 2019 alone India was responsible for 277.6 million downloads, which make up 45 % of the number of downloads in the entire year.
TikTok is available in 150 markets, in 75 languages.
#inmydenim challenge videos received 39.3 million views.
68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos.
52% of TikTok users are iPhone users.
TikTok has over 500 Million daily users
The #RaindropChallenge has over 986 million views on TikTok.
The average activation number is 43.4 times a day.
There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.
TikTok’s average engagement rate is 29%.
Just 4% of U.S. social media marketers use the platform.
It took 200 days for the Chinese development team to create the original version of Douyin / TikTok.
The app is working to ramp up ad sales in the U.S. When it does launch its ad platform, ads will be seamlessly embedded in the TikTok stream similar to the way Facebook embeds ads in the Facebook stream.
Bytedance has a variety of other apps that are available in China but has focused its efforts on TikTok outside of China.
Many countries have temporarily or permanently restricted access to TikTok because of concerns about the content.
In February of 2019, Bytedance agreed to pay $5.7 million to settle FTC allegations that it illegally collected personal information from children under 13. After the fine was paid, TikTok tweaked the app to split users into age-appropriate areas.
Tech companies in the U.S. have accused Bytedance of copying American innovations. A Bytedance app called Duoshan replicates many of Snapchat’s Stories features, including disappearing videos, the editing tools, and the method of discovering other videos.
Douyin and TikTok contributed more than $1 billion to Bydance’s 2018 revenue. Despite this, TikTok is not consistently profitable.
The app has spawned numerous viral trends and internet celebrities around the world propelled songs to fame and is known to be popular among celebrities due to its popularity and social influence
Tik Tok was first Launched in 2016 and was made in China. It is owned by a company known as Bytedown
There have been many countries that have banned this platform for many various reasons. For instance, Indonesia banned Tiktok for explicit content and
TikTok’s previous name before being bought by ByteDance was Musical.ly
Some of the many things that the TikTok algorithm considers before showing content are; accounts you have liked and followed and videos that you view on a regular basis. It also considers your language preference giving you localized content
In 2019, TikTok was the most downloaded app with over 33 Million Downloads
The biggest TikToker as of the time of writing this article is Charli D’Amelio with over 60.6 Million Followers
41 percent of TikTok users are aged between 16 and 24.
56% of TikTok users are male and 44% are female.
Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.
Chinese users account for 80% of the total time spent using TikTok in 2019.
43% of new TikTok users are from India.
TikTok users spend an average of 52 minutes per day on the app.
26.5 million monthly active users are from the USA
In less than 18 months, the number of US adult TikTok users grew 5.5 times.
90% of TikTok users visit the app more than once per day
TikTok influencers that have 2.5 million followers charge up to $800 per post.
Tiktok.com had 112.67 million visits in November 2019.
42% of the TikTok revenue comes from the US.
Brands account for 3.7% of the posted content on TikTok.
TikTok is available in 155 countries, and in 75 languages.
There are over 120 Million Active Users in India
Over 400 Million Active Daily Users in China
It took 200 days for the Chinese development team to create the original version of Douyin / TikTok.
Tiktok got an average of 1 Million Videos Views per Day in First Year
Nine Out of Ten TikTok Users Use the App Multiple Times Daily
TikTok enjoyed a massive 500% increase in in-app spending between May 2018 and April 2019
Over 80% of TikTok users Liked Someone Else’s Video
India also imposed a ban on Tiktok in mid-2019. However, the band didn’t last long. And cost Tiktok nearly 15 million new user
37% of US TikTok Users Report Household Income of More Than $100,000
TikTok is Used by 2 Million More Women Than Men in the US
The demographic of Tictok users in Japan are nearly around equal, meaning 50 % women and 50% men
One of the most severe demographic diversities when it comes to Tiktok demographics is India. In December 2019 it was reported that nearly 90% of people using TikTok in India were male
74% of TikTok’s Users Were Active in December 2019
Almost 70 percent of TikTok users are between 16 to 24 years old
34 percent Actively Post Every Day
TikTok ranked as the top most downloaded application on IOS in Q1 2019
41% of TikTok users are between the ages of 16 and 24
TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)
14.89 million “knowledge-based content videos were shared on the app last year
TikTok is working on a new augmented reality ad format that should be available soon (Digiday, 2020)
24.18 million videos using the ‘baby’ filter, received 210 million likes
3.265 million videos using the ‘aging’ filter, received 1.02 billion likes
60% of TikTok users are Gen Zers
TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)
Hashtag Challenges cost brands $100,000+ (Adweek, 2019)
Advertising campaigns start at just $50/day now with no long-term commitment
TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform
Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)
TikTok also allows you to make slideshows
Lil Nas X credits the success of his song “Old Town Road” to TikTok. The song blew to Billboard Top 100 in 2019 after the artist uploaded it to TikTok. A video showing the trend that lead the song to fame is attached down below
Is it possible to make money through TikTok?
Well, it would be wrong to just derail you and tell that the answer is YES as Tiktok as of now does not give any sort of incentives to its popular content creators but there are still ways you can use it to make money
The no.1 thing that some people do is shift their traffic from TikTok on platforms like youtube and Instagram where it is comparatively easier to earn money through. And then generate money through those platforms rather than generating it directly from TikTok. Some major examples of influencers who did this are Kristen Hancher, Jacob Sartorius, Loren Gray, and Baby Ariel, though all of these didn’t earn money directly from TikTok
Boby ariel promoted all of her products on all of her social media pages. Moreover, now she has also begun her music career and has released some songs, and grown her net worth to more than a million dollars
Loren grey was another TikTok influencer who used her audience on TikTok to raise her popularity on youtube and Instagram. Where she makes money by promoting brands.
Lastly, Kristen hatcher grew her audience by using the dancewithkristen hashtag, So when this tag was used by other people and her fans it led to even more popularity for her. This also leads to a higher audience on her Instagram and youtube page. And now she also works as a model
Another thing you can do
these social media platforms are a great way of getting viral either through doing something funny, unique or showing the world your talent. So if you have a talent that you can show people, TikTok and other platforms might help you form a career. And even if you are not that good on that specific thing and just a bit above average. You can still keep doing and posting it which will not only help you attract an audience to your page through showcasing your journey. But will also help you become better and better in that specific field and eventually get on something phenomenal.
The only thing in this is you just have to keep learning and evolving. So, let’s say you have a passion for acting and you are not exceptional at it. Just start making and posting videos on TikTok whilst learning new aspects about it. By studying it extensively through reading books, watching informative interviews and youtube videos. As long as you are getting better and learning new stuff you are on the right track. Just keep posting and though this is not usual, this can help you build a portfolio. And eventually, land a career. But along with this don’t forget to use other platforms especially youtube. As that is also a great platform that will help you grow immensely
If you are already famous on TikTok are on your way, we have another idea for you. As we all know brands have to advertise. And as long as there is an audience there is a chance of good advertisement. You can use this to start contacting some small brands and tell them of the audience you have. Now comes the even harder part, as TikTok only allows you to make small videos, you will have to make an interesting video that not only promotes the brand but is also intriguing to your audience. You must give some good time to brainstorming ways to make the video. As this will eventually lead to other small businesses wanting to work with you. You need to keep in mind that this is what will get you even more brands.
So, be super serious about it. And if you actually does a good job, this could lead to big things
I know.. i know this seems a bit daunting and a bit unconventional. As no one does it on TikTok and how do you even get brands. You can use the same platforms that Instagram influencers use like hypetap and FameBit. These platforms can help you contact some businesses that might be interested.
Another thing that we recommend is contacting some local brands and offering them advertising for free. This will not only help you grow but keep your mind only on producing the best content. And it won’t really matter cause at the end of the day you are just being creative with TikTok. And even if it doesn’t work out a few times it will be alright. As the brands wouldn’t have lost any money.
And now let’s have a look into some facts about the social media-verse
86% of women will look at social media before deciding to make a purchase. – Source: Pew Research Center
While 68% of 16 – 24 year-olds follow a celebrity on social media, 70% of teenage YouTube subscribers say they trust online influencers more than celebs.
60% of smartphone users between the ages of 13 – 34 are using SnapChat
27% of users will skip a video if it plays an ad before the promised content.
Apps and websites use Facebook 53.1% of the time for social login opportunities, making it easier for consumers to sign-up for products or services.
About ⅔ of companies with 100+ employees use Twitter as part of their marketing. 86% of people going on Twitter are primarily searching for news.
CEOs on LinkedIn have an average of 930 connections.42.
55% of the 178 million people on SnapChat follow some type of brand or company.
$90 million was spent on Snapchat ads in 2016. – Source: Statista
80% of social media content is being accessed via mobile device.
96% of people talking about companies and brands on social media aren’t actively following those brands online.
80% of millennial Pinterest users say that the platform will help them decide what to buy.
47. 50.9% of all Twitter accounts have less than 9 followers.
48. Branded content on social media is twice as likely to interest people aged 55 – 64 than those who are 28 and younger.
49. 39% of the 500 million users on LinkedIn are paying for premium account privileges. The average user spends 17 minutes on the site per month.- Source: Statista
81% of millennials are checking Twitter at least once a day. The average amount of search queries Twitter receives a day is two billion.
Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
Marketers and advertisers are putting 51% of their budget into mobile ads.
Digital marketing software is projected to total more than $32 billion in 2018 with expected revenue at $65.9 billion for mobile ads alone.
People are accessing 69% of their media on their smartphones.
89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19% (measured by time spent).
Pinterest is number one for mobile social media, with 64% of referral traffic being driven by smartphones and tablets.
57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
40% of all mobile users are searching for a local business or interest.
Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts. – Source: Aumcore.com
More than 50% of smartphone owners will reach for it immediately upon waking up. In other words, the early marketer gets the worm.
83% of people (and likely more than that) are searching for a seamless website experience whether checking on a tablet, phone, or desktop.
A mobile special or offer is 10 times more likely to be used than the same offer in print form.
The amount of emails being opened up on mobile devices has grown by 180% in just a few years.
Mobile ad blocking is increasing 90% year-over-year.
Mobile ad spend exceeded $143 billion in 2017 on a worldwide scale. It’s projected to hit more than $247 billion by 2020.
Based on recent stats, it’s estimated that people will spend an average of 3 hours 23 minutes on their mobile devices in 2018.
There has been an increase in smartphone app usage from age 45 and above. – Source:MarketingCharts.com
31% of people will wait until they’re on a desktop to make a purchase if they see a product they want in an email. 22% of people will visit the business’ mobile store.
73% of people describe ads taking over the entire screen as ‘highly annoying.’ Ads that appear on their computer and then again on their phone took second place when it came to annoying ad experiences.
55% of companies are building apps primarily to drive sales, while 50% are building them to improve a customer’s online experience.
Location-specific ad campaigns are 20 times more effective than traditional banner ads.
Apple users spend an average of $114 when it comes to orders made from their smartphones. Android users are only spending $89 on average.
Smartphone bounce rates are 37% compared to only 28% for tablets.
40% of mobile users say they’ll spend more money with a company if they receive a personalized coupon.
86% of consumers say they would appreciate mobile offers from a company while they’re physically shopping in that company’s store.
53% of all paid-search ads are completed via a mobile device.
Offline spending that’s been influenced by some type of mobile experience has already exceeded $1 trillion.
Content marketing gets three times more leads than paid search advertising.
Content creation leads to 434% more indexed pages than websites without updated content. The key is to create as many pathways around the web for customers to find you.
Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
63% of marketers are creating content with buyer persona in mind above all else.
97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation.
83. 38% of marketers are publishing content at least once a week.
84. B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%).
85. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82%. Twitter took second place at 66%. – Source:MarketingCharts.com
On average, email marketing has a 4400% ROI. (OptinMonster)
Welcome emails have an average open rate of 82%. (GetResponse)
91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
54% of all emails are classified as spam. (Statista)
Mobile users engage with emails the least out of tablet and PC users. (Impact of Mobile Use on Email Engagement)
74% of marketers say targeted personalization increases customer engagement (Econsultancy)
The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
More than half of us even check our email before doing anything else online. (OptinMonster)
We’ve got even more email marketing statistics for you to check out if you want to see more.
78% of salespeople using social media perform better than their peers. (Screwpile Communications)
98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
The outbound selling strategy of cold calling only has a 2.5% success rate. (Keller Research Center)
Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)
There are 1.5 billion social media users across the globe. (McKinsey and Company)
77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)
55% of buyers do research via social media. (IBM)
Only 7% of respondents said that social selling was a priority for their sales organization. (HubSpot)
By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)
87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. (LinkedIn)
84% of executives use contacts and info from social networks as part of their purchase process. (IDC)
31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. (SuperOffice)
Check out our post on picking the best website builder for small business.
45% of businesses send their leads one email per week. (Databox)
More than 35% of B2B marketers surveyed have established a lead nurturing strategy. (Invesp)
63% of marketers say their biggest content challenge is driving traffic and generating leads. (Omnicore)
40-70%+ of businesses qualified leads aren’t yet ready to buy. (Databox)
20-40% of webinar attendees become leads. (OptinMonster)
80% of new leads never translate into sales. (Invesp)
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. (Invesp)
66% of people says that email nurturing was the best way to reengage leads. (Databox)
In 2018, 12% of all retail sales globally were eCommerce sales. (Statista)
43% of eCommerce traffic comes from organic Google searches. (Wolfgang Digital)
65% of consumers look up price comparisons on mobile while in a physical store (KPMG)
The total average that each US consumer spends a year on eCommerce is $1,800. (Statista)
In 2017, Amazon accounted for 44% of all US eCommerce sales. (CNBC)
The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
Pinterest users are predominantly female. And 30% of all U.S. social media users are using Pinterest to market their brand or business.- (Source: Omnicore)
We like to share the love. The average internet user has 7.6 social media accounts.
Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million.
Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts.
Followers aren’t the only ones talking. 96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile.
Need evidence that we’re a visual species? Today, more than 3.2 billion images will be shared on social media posts.
49 percent of social media users share product information with the hopes of improving the lives of others.
We spend a lifetime average of 5 years and 3 months on social media.
he average consumer attention span is 8 seconds so you need to make your content count!
82% of consumer internet traffic will be video by 2021
Influencer marketing was an $18 billion industry in 2019 and is predicted to cross $15 billion by 2022 – Businessinsider
Milennials are projected to account for nearly 1/3rd of all U.S. retail sales by 2020
The average consumer attention span is 8 second
Infographics are liked and shared on social media 3 times more than other types of content – Social Media
Content with relevant imagery gets around 94% more views.
Facebook’s highest traffic occurs during mid-week between 1 to 3 in the afternoon and a post will get more clicks on average when posted around 7 pm.- Source: Zephoria
Instagram now has 800 million users and 500 million daily active users. It was also mentioned that it now has 2 million advertisers on the platform.- Source: Tech Crunch
Facebook will lose 2 million users under the age of 25 this year.
India has the most Facebook users in the whole world. It beats U.S.A out by about 30 million lovers of Facebook. Indonesia and Brazil are in tight competition for a distant third place.
8 billion videos are viewed daily on Facebook.
We need to act like mature adults because 5 million Facebook accounts belong to rule-breakers under the age of 10.
But, don’t worry. Moms are keeping an eye on them, and they’re also the biggest brand boosters on Facebook, with 58 percent of them following their favorite brands.
Humor wins. Men and women are equally likely to share funny videos or articles and news content on Facebook.
Facebook accounts for approximately 21% of ALL social media referral traffic in the world. (source)
If that weren’t enough, Facebook drives 23% of all traffic across the internet.
In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source)
30% of Americans get all of their news exclusively from Facebook – sorry, the “paper of record.” (source)
This was an overall look into TikTok as well as the overall social media, hope this helped you better understand TikTok as well as the overall essence of social media. If you have any related questions, feel free to use the comment section below. And if you want to know some interesting facts about Instagram, we have an article written on that too. So do give it a look if you’re interested “Instagram Facts/ Stats: Looking Into Instagram’s Potential“