Twitter is one of the most famous social media platforms nowadays. It is the platform that politicians, celebrities and official/renowned personnel use to get their point across. So, today we look into some of the stats/facts about twitter that shows you its real importance from a marketing point of view.
Of those who do use Twitter, 74% use it to get news, which is up about 15% compared to 2017
Twitter’s U.S user base is predicted to increase by 0.3% in 2020
20% of daily twitter users are American.
Women account for more than 53% of Twitter users
83 percent of the world’s leaders are on Twitter
twitter gets 2 billion search queries per day
Most users do not follow that many people. Only 15% of users follow over 2,000 people
Everyday, Twitter gets more than 300,000 new users.
Twitter users spend 26% more time on adds than other social media users
people watch over 2 billion videos on Twitter each day
Twitter adds with videos are 50% cheaper in cost per engagement
93% of twitter views happen on mobiles
Tweets with videos get 10 times the engagement
Tweets that use more than two hashtags sees a drop in engagement by 17%
Twitter add engagement is up 23%
Tweets with hashtags get 100% more engagement
22% of US adults use Twitter.
24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts.
Twitter users are more likely to like brands that are inclusive and transparent
Roughly 42% of Twitter users are on the platform daily.
53% of people on twitter are more likely to be the first to buy new products
There are 48.35 million monthly active Twitter users in the US.
US accounts for just 31 million monetizable daily active Twitter users.
The total number of Twitter users in the UK is 13.7 million.
38% of Twitter users are between the ages of 18 and 29, 26% users are 30-49 years old.
56% of Twitter users $50,000 and more in a year.
80% of Twitter users are affluent millennials.
93% of Twitter community members are open to brands getting involved, if the do it in a right way
The top three countries by user count outside the U.S. are Japan (35.65 million users), Russia (13.9 million), and U.K. (13.7 million).
80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.
Twitter’s total revenue in Q4 2019 reached 1,01 billion U.S. dollars
Advertising revenue totaled $885 million, an increase of 12% year-over-year.
US is Twitter’s largest market in terms of revenue: it generated $591 million, an increase of 17 percent year-over-year.
Mobile advertising revenue was 88% of total advertising revenue.
Total ad engagements were up 29% year-over-year.
Twitter has a worth of over $30 billion as of now
65.8% of US companies with 100+ employees use Twitter for marketing.
$70m was spent on ads in 2017.
77% of Twitter users feel more positive about a brand when theey interact with them through Tweeting
58% of top brands have over 100,00 followers on Twitter.
92% of companies tweet more than once a day, 42% tweet 1-5 times a day, and 19% tweet 6-10 times a day.
Tweets with images get 150% more retweets.
The average Twitter user follows five businesses.
80% of Twitter users have mentioned a brand in a tweet.
Approximately 350,000 Tweets are posted every minute.
54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content).
The last two years have seen a 2.5x increase in customer service conversations on Twitter
here are 330m monthly active users and 145 million daily users.
There are a total of 1.3 billion Twitter accounts
Of those, 44% made an account and left before ever sending a tweet.
Based on US accounts, 10% of users write 80% of tweets.
22% of Americans are on Twitter.
Only 550 million people have ever sent a tweet.
80 percent of Twitter users access the network on a mobile device, and 93 percent of Twitter video views happen on mobile
77 percent of Twitter users feel more positive about a brand when they get their tweet’s response by them
Twitter Is Growing 300% Faster
80% of twitter shoppers are Millenials
Twitter is friendly to more than 40 languages
65.8 percent of US companies with 100+ employees use Twitter for marketing
500 million people visit the site each month without logging in.
As of Q1 2019, 68m US citizens are monthly active users of Twitter.
80% of active users access the site via mobile.
707 is the average number of followers.
391 million accounts have no followers at all.
Barack Obama has the most followers, with over 111m, followed by Katy Perry and Justin Bieber.
Taylor Swift is the most influential person on Twitter. Donald Trump came second, with Narendra Modi in 3rd place.
Journalists make up 24.6% of verified accounts.
83% of the world’s leaders are on Twitter.
People outside of U.S form 79% of the total Twitter accounts
Twitter estimates 23m of its active users are actually bots.
60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.
76% of consumers are likely to recommend the brand following friendly service.
Companies using Twitter for customer service see a 19% lift in customer satisfaction.
In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year.
Thee US Airways crash in New York City’s Hudson River in January 2009 heralded Twitter as becoming the prominent news breaking social media network
In 2010 Twitter started monetizing its platform with promoted tweets, trends and accounts, 4 years after it launched in March 2006
In 2011 it teamed up with Apple and Twitter was integrated into Apple’s mobile operating system IOS 5. This provided a huge surge in user acquisition
For fun in 2014 it launched a “Discover your first tweet ” service.
Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.
Timeline views for the last 3 months touched 182 billion
Revenue at Twitter is approaching an annualized rate of $2 billion a year. The latest quarter revenue results were $432 million which was a 97 percent increase.
Monthly active users (MAU) sit currently at 288 million
There are 3,600 employees, 50% of the employees are engineers
Vine (the looping video app) has 40 million users
People post an average of 600 tweets every day
Three of the five richest people in the world have a verified Twitter account. Bill Gates, Warren Buffett and Larry Ellison have a combined $206.2 billion, according to Forbes, and are all sending 140-character messages.
The most retweeted tweet ever came from Ellen DeGeneres in March 2014. The star-studded selfie tweet at the Oscars produced 3.4 million retweets.
The first user to hit 1 million followers was Ashton Kut who beat CNN in a race that in a live stream from Kutcher’s home
Seven of the 10 most-followed accounts belong to singers.
80% of Twitter active users are on mobile
Twitter won’t allow you to follow more than 2,000 people unless you have 2,000 followers.
Twitter only added 4 million users in the last 3 months
There are 391 million Twitter accounts with no followers
Twitter’s technology can handle 18 quintillion followers
47% of teens use Twitter
These were some statistics about Twitter that shows the potential it has and its overall popularity. Moreover, if you want a list of 10 explained interesting facts than oberlo also has a very great article on this very topic so do give it a look too “10 Twitter Statistics Every Marketer Should Know in 2020 “
And if you want to look into some informative facts about eCommerce we have a great article written on just that so do give it a look too. “eCommerce facts: Some of the most intriguing!!”