Why Successful SEO Is A Continuous Process?

SEO is without a doubt one of the most important aspects of marking your presence in the online world. Considering the immense potential it has many people out there try to strive at being better at it, but few truly master it. As it is something that keeps on updating itself or that is what most say. What we are here to say is that nicely done SEO doesn’t really fade away as time goes on. And though it is considered a continuous process the basis of it all remains the same more or less. Now to answer the question right out

SEO is a continuous process because Google keeps on evolving and learning about what kind of results would produce better value for the people searching the words. But this in no way means that good already made content goes to waste. No that is in no way true. As there is content that ranks first for certain google searches with an article that was published a few years. In fact, that is something that Google really appreciates i.e.

The age of the domain and how long the content has been out there and how much attention it could retain from the one doing the research. This is why many SEO experts say that good SEO only becomes better with time. As time gives Google time to realize how great this piece of content is. But you do need to keep updating your article if any of the information you provide has become outdated as this could lead to worse off interaction of the searcher with your website which would soon be noticed by Google.

Good Content Means Good SEO

Meaty, Juicy content, answering all bits of questions that one might have, elaborating things with pictures and videos whilst making reading through the content is the main prospect of ultimate SEO. This kind of SEO as we said doesn’t need to be updated until there is some outdated information or something more you can add to provide even more value. The only thing that many new people in the SEO industry don’t seem to understand is that SEO takes time

Why Is SEO A Long Term Process?

SEO is something that depends on how the search engine functions and the reason that SEO takes is such a long term process most of the time is because that Google considers over 200+ factors before ranking a site for a keyphrase. And one of the biggest factors that are considered is the authority of the site, especially for high competition keywords. So a website needs to have some amount of traffic and interaction with the people who visit their site to rank for big keywords. And doing that takes more than just a few months of constant effort.he

Here is a stat to further elaborate on SEO and the time it takes

On average it takes nearly 35 weeks for articles to reach their optimal point ( which is the highest amount of rank they will on Google & other search engines. For those of you wondering, it translates to over 8 months.

Now this in no way that it will take this much time for you to rank on the first page of Google for each and every keyword. As this varies highly depending on the Competition of the keyword as we mentioned. In fact, you could end up ranking for a unique and untargeted keyphrase in hours. To emphasize on this point, down below is a video from Income school in which they rank for keyword within 4 hours

For those of you who want to give in a look to what SEO is here is a review, Search engine optimization basically refers to optimizing your website for search engines like Google. So that, whenever someone searches something relevant to what you have published/posted, you are the first thing that Google shows the searcher, no matter where geographically the search is from

A picture showing some different factors that can affect SEO to better answer Why is SEO is a long term process?

Simply put, this means working your way to actually be ranked by google for searches. There are a lot of things, more than 200 of them in fact, that Google considers when it comes to ranking. Google asks questions like how many times is the keyword mentioned throughout the text, what’s the content like… will it really be helpful, does the page have internal links, the quality of the site, who is the writer, is the page linked to authoritative sites, is the site mobile optimized, is it secure and many others. Many websites try very hard to optimize their content to these questions so that they are what google ultimately chooses to show for a specific keyword. This is known as Search Engine Optimization. We have a related article if you want to learn more ” Breaking down SEO writing”.

Interesting Information From SEO Gurus Themselves


My rule of thumb is build a site for a user, not a spider.”
– Dave Naylor

A quote from Rand Fishskin

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”– Phil Frost, Main Street ROI

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette,

“The best place to hide a dead body is the second page of Google search.” anonymous

“Better content is outweighing more content.” – Rand Fishkin

A quote from hubspot's CEO

“SEO Isn’t About Gaming the System Anymore; It’s About

“Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” – Ryan Biddulph Learning How to Play by the Rules.” – Jordan Teicher

“If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.” – The Content Factory

“Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette

“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa

 “First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?

a related quote by stoney
SEO quotes

“If You’re Not Meeting Your Visitors’ Needs, It Doesn’t Matter How ‘Optimized’ Your Site Is.” – Stoney Degeyter

Don’t Build Links. Build Relationships.” — Rand Fishkin

“The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts

“SEO is only not seen as rocket science by those who already know it” — Danny Sullivan

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” — Aaron Wall

“Crawling is not a guarantee you’re indexed” — Rand Fishkin

One of the many SEO quotes by Darren Rowse
SEO quotes

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.” — Matt McGee

“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester

“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” — Stoney deGeyter

“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle”. — Jonathon Lister

“Commit to a niche; try to stop being everything to everyone.” — Andrew Davis

“Content is anything that adds value to the reader’s life.” — Avinash Kaushik

One of the many related quotes by Brian Chesky
SEO quotes

“Content is King but engagement is Queen, and the lady rules the house!” — Mari Smith

“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” — Rand Fishkin

“Focus on how to be social, not how to do social.” — Jay Baer

An SEO quote by Wendy Piersall
SEO quotes

“Google only loves you when everyone else loves you first.” — Wendy Piersall

“Think about what a user is going to type.” — Matt Cutts

“Marketing has never been about keywords, it’s about people.” — Simon Penson

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki

Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift

“Instead of interrupting, work on attracting.” — Dharmesh Shah, CTO & Co-Founder, HubSpot

“SEO is a noun, verb and adjective.” — Todd Malicoat

An SEO quote by Jill Whalen

SEO is no longer just a job title, it has become part of everyone’s job description” — Rand Fishkin Great content is the best sales tool in the world.  – Marcus Sheridan

SEO is not something you do anymore, it’s what happens when you do everything else right  – Chad Pollitt

 Google only loves you when everyone else loves you first.  – Wendy Piersall

 Never forget social media is for reach but email is for revenue.  – Bryan Eisenberg

 Care about your customers more than about yourself, and you’ll do well.  – Derek Sivers

“ We’re all learning here; the best listeners will end up the smartest. “ – Charlene Li & Josh Bernoff

One of the many SEO quotes by David Meerman Scott
SEO quotes

 Content is the reason search began in the first place.” – Lee Odden

“Optimize for what would happen IF you ranked, do not optimize to rank.” — Will Critchlow

 Customers can’t always tell you what they want, but they can always tell you what’s wrong.  – Carly Fiorina

 The brands that can connect with the client in a real way will win.  – Gary Vaynerchuk

 So let me get this straight, you tell your clients to blog every day but you don’t?  – Paul Rosenberg

 Content builds relationships. Relationships are built on trust. Trust drives revenue.  – Andrew Davis

 Tell a story. Make it true. Make it compelling. And make it relevant.  – Rand Fishkin

An SEO quote by Rand Fishskin to better answer Why successful SEO is a continuous process?
SEO quotes

 The objective is not to ‘make your links appear natural’; the objective is that your links are natural  – Matt Cutts

“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” — Rae Hoffman

“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.” — Seth Godin

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” — Larry Page

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” — Robert Rose

“Content is the reason search began in the first place.” — Lee Odden

An SEO quote by Brian Clark to better answer Why successful SEO is a continuous process?
SEO quotes

“You can’t sell anything if you can’t tell anything.”– Beth Comstock

“If you’re a good marketing person, you have to be a little crazy.” — Jim Metcalf

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” — Susan Cooper

“SEO is not a checklist” — Pierre Far

 I love being marketed to’. Said no one, ever.  – Jess

One of the many SEO quotes by Tony Hsieh to better answer Why successful SEO is a continuous process?
SEO quotes

 Your culture is your brand  – Tony Hsieh

 It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.  – Dharmesh Shah

 Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.  – Rand Fishkin

 Commit to a niche; try to stop being everything to everyone  – Andrew Davis

 Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it  – David Meeran Scott

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen 

 A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.  – Scott Cook

 We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.  – Sandy Carter

One of the many SEO quotes by Barry Shwartz to better answer Why successful SEO is a continuous process?
SEO quotes

“SEO is not SPAM.” — Matt Cutts

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” — Bruce Clay

SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” — Rand

“SEO will only get harder!” — Matt

Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger


Its much easier to double your business by doubling your conversion rate than by doubling your traffic.– Jeff Eisenberg.

“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” –Dave Lloyd

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’” — Adam Audette

“Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel

“To educate is not just the best way to sell. It’s also the best way to build links.” — Jason Acidre

“I have done zero SEO on my websites and online platforms, but I still rank well on them because of the fact that I focused on content, providing value, answering questions.” — Chris Ducker

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” — Steve Jobs

A quote by Jordie Van Rijn to better elaborate Why successful SEO is a continuous process?
SEO quotes

“Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe

“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” — Rand Fishkin

“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.”— Deepanshu Gahlaut

Hopefully, this article proved helpful if you have any related questions feel free to use the comment section below and stay tuned to ecomscoop for more interesting eCommerce related articles