Youtube is one of the biggest online platforms that is used by billions of people every day. This platform allows people to share videos so that anyone in the whole wide world can easily access it. Moreover, you can learn a lot of things for free through this platform and it very much helps in clearing up any conceptual difficulties you might be facing whilst learning something. And more importantly, just use it for entertainment purposes. A lot of Youtube Videomakers make a lot of money from making these videos. In fact, people have literally earned millions of dollars through this platform and changed their whole lives
The video-orientation of this platform is the main reason for its popularity and its popularity apparently is not going to see a downfall as more and more people are starting to watch, like, and subscribe each coming year. To elaborate, By 2022, nearly 82% of global internet traffic will come from video streaming. So videos and youtube. So realizing the immense potential and importance that Youtube has, we here at eComscoop decided to gather some of the most interesting facts about Youtube and video making so that you can better understand this platform and its way of production.
YouTube is the world’s second-largest search engine and second most visited site after Google.
There’s a 71% usage among US internet users ages 26-35
YouTube is the 2nd most popular social media platform with 1.9bn users. And its only increasing as time passes
Youtube is the second most preferred platform for viewing videos on TV screens among 18-34-year-olds.
81 % of American aged between 15 and 25 internet users use Youtube
Youtube gets over 30 Million visitors a month
We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.
70% of YouTube views come from mobile devices.
The average mobile viewing session lasts more than 40 minutes.
The first video on Youtube.com was ” Me at the Zoo” by one of the co-founders of the platform, Jawed.
500 hours of video are uploaded to YouTube every minutes
The first video to hit one million views was a Nike advert featuring Ronaldinho.
The video with the highest number of views is currently the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee. It has over 6.6bn views.
It took Gangnam Style, a previous most-watched video, five months to hit 1 billion views. In comparison, Despacito took just 97 days.
The video with the most views that isn’t a music video is ‘Masha and The Bear – Recipe for disaster (Episode 17)’ by Get Movies. It currently has over 4bn views.
The most-disliked YouTube video is YouTube’s own ‘YouTube Rewind 2018: Everyone Controls Rewind’. The most-liked YouTube video is our familiar friend ‘Despacito’.
It was originally funded with the bonuses that the employees received when eBay bought out PayPal.
The first-ever YouTube video was uploaded on April 23, 2005. It is a video of its co-founder at the San Diego Zoo.
Initially, YouTube was created to be a video dating site called “Tune In Hook Up.”
Only 18 months after YouTube was founded, Google bought it for $1.65 billion in stocks.
The most subscribed to YouTube channels belong to T-Series, followed by PewDiePie, and Cocomelon – Nursery Rhymes (not included YouTube’s automatically generated channels).
There are over one billion users on YouTube, which is nearly one-third of everyone on the Internet.
YouTube opened a production space in Los Angeles that is free to use – but only if you have at least 10,000 subscribers.
The oldest cat video on YouTube is dated back to 1894. It features two cats boxing.
Have a minute spare for 5 random facts?
People upload over 100 hours of video every passing minute on Youtube
In 2014, the famous YouTube star, Grumpy Cat, earned more money Gwyneth Paltrow – an Oscar-Winning Actress.
Google of course, is the biggest search engine in the world. But right behind it, is Youtube, which is bigger than Bing, Yahoo!, and Ask combined.
Every April Fool’s Day, YouTube plays a prank on its millions of users.
” Despacito” by Luis Fonsi (left) featuring Daddy Yankee (right) is the most–viewed video on YouTube, with over 6.7 billion views as of May 2020.
There are over 10,000 hours of full-length movies and shows on YouTube, and it’s continuously growing.
YouTube has more HD content than any other online video site.
1.7 % of Youtube traffic comes from referrals.
62% of YouTube users are Males.
78% of US men adults use YouTube.
68% of US women adults use YouTube.
Majority of Youtube videos that are uploaded each day are not in English
Videos featuring video games is becoming more and more popular
81% of 15–25 year-olds in the US use YouTube.
Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
Google has stayed fairly quiet about the performance details of YouTube.
Annual cost to run YouTube is $6.35 billion.
Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018.
Highest paid YouTube stars made a combined total of $127 million in 2017.
Number of channels earning six figures per year on YouTube grows by 40% every year.
YouTube video influencers with 500-5k followers charge, on average, $315 per video.
YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
Mobile revenue continues to climb year on year on Youtube
Revenue from YouTube ads came to $4.7 billion in the fourth quarter, up 31% year over year.
Google is looking to YouTube to be its next driver of growth.
YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.
More than 15% of YouTube’s site traffic comes from the U.S.
80% of YouTube users come from outside the US.
62% of businesses use YouTube.
62% of small businesses in U.S.A are on YouTube.
35+ and 55+ age groups are the fastest-growing YouTube demographics.
75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
Millennials prefer YouTube two to one over traditional television.
51% of YouTube users say they visit the site daily.
37% of the coveted 18 – 34 demographic are binge-watching.
70% of YouTube watch time comes from mobile devices.
YouTube services are available in more than 100 countries in 80 languages..
Males are primarily watching soccer or strategy games.
Females are primarily watching beauty videos.
95% of global internet population watches YouTube.
There 50 million creators on YouTube.
YouTube has 265 million active users in India.
Google bought Youtube for $1.6 Billion in October of 2007
The first HD Youtube video on Youtube was launched in 2008
Youtube is bigger than Bing, Yahoo and AOL combined
Youtube started getting 2 billion daily views per day as early as 2009
20.17% of Youtube traffic comes from the Google Search
3.8 % of Youtube traffic comes from social media platforms like Facebook and Instagram
When they played their first prank, they turned the website upside down and Rick Rolled everyone.
Rickrolling made its first appearance on YouTube in 2009. At the height of Rickrolling which was 2008, over 18 million U.S. adults were Rickrolled.
Every month, YouTubers watch 6 billion hours of videos per month, and 4 billion videos every day.
Aside from the U.S., most YouTube views come from Saudi Arabia. This is because TV, Facebook, and Twitter are banned in Saudi Arabia, but YouTube is unrestricted.
The most popular tutorial that is searched for is “How to kiss.” The second most searched for the tutorial is “how to tie a tie.”
The most popular topic that is searched for is of course, music!
The total amount of videos uploaded in 2010 is the equivalent of 150,000+ full-length movies in theaters every week.
The first world leader to create a YouTube channel was the British Prime Minister, Tony Blair who made his account in 2007.
Based on a 2013 study, 60% of the 1,000 most viewed YouTube videos are banned in Germany.
The longest video on YouTube is 571 hours, 1 minute, and 41 seconds long. That’s the same as 23 days and 19 hours!
The video to first reach 1 billion views the fastest was Hello by Adele. It reached 1 billion views in 88 days.
The video to reach the most views in the first day of being uploaded is the Star Wars: The Force Awakens Official Teaser #2. Reaching over 112 million views in the first 24 hours
Justin Bieber is one of the first YouTube success stories. He posted covers on YouTube which were discovered by Usher which paved the road to his astounding level of fame.
Every day, people watch over 150 years of Youtube videos on Facebook
In Thailand, YouTube was blocked for 5 months in 2007 due to a 44-second video that showed pictures of the king being defaced.
There is a program to scan for copyright infringement called Automated Content ID – it scans over 100 years of video every day.
Every minute, there are 400 tweets going out that include a link to a YouTube video.
In 2011, 30% of all the videos on YouTube account for over 99% of views.
People can access Youtube in over 80 different languages
YouTube is also the fourth most used social media platform for organic content marketing
71% of B2B marketers use videos for marketing
The most-watched video of 2019 was Con Calma by Daddy Yankee & Snow. (Source: BuzzSumo YouTube Analyzer)
The most-upvoted video of 2019 was Señorita by Shawn Mendes and Camila Cabello. (Source: BuzzSumo YouTube Analyzer)
The most-downvoted video of 2019 was YouTube’s own 2019 rewind. Ouch. (Source: BuzzSumo YouTube Analyzer)
On average, there are 1,000,000,000 mobile video views per day.
Youtube has launched a local version of itself in over 100 countries
By the start of 2019, over 250 million hours of Youtube videos were being watched on TV screens. And it is becoming more and more popular.
the top three types of videos that get tons of views are Product reviews, how-tos and vlogs
The most subscribed channel on Youtube as of mid-2020 is T- Series with over 140 Million Subscribers. And this is beside the 2018 fake subscriber controversy where the channel lost 200,000 subscribers after a YouTube crackdown
An Average Youtube user spends 11 minutes and 50 seconds on this platform everyday
71% of internet users between the ages of 26 and 35 use Youtube
The most searched term on YouTube is ‘despacito’, followed by ‘bts’. In the US the biggest search term is ‘pewdiepie’. (Source: Ahrefs).
81% of US parents use YouTube to find content for their children.
Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.
54% of people want to see more videos from a business they support
The average user spends 88% more time on a website with a video
70% of Teens Trust Influencers More than Traditional Celebrities
0.07% of Youtube traffic comes from Display Ads
Approximately 20% of the people who start your video will leave after the first 10 seconds.
62 percent of businesses use YouTube as a channel to post video content
8 out of 10 people have brought a program or software after watching a brand’s video
As of Jan 2020, 93% of the most-watched videos were music videos.
Comes to reviews around 30% of the comments are trolls or making jokes, but 70% are writing statements to voice their opinions on the gadgets he reviews clearly.
Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes.
The same brands have an average of 2.4 channels.
Searches of “how-to” videos on YouTube are growing 70% year on year.
By 2022, nearly 82% of global internet traffic will come from video streaming
67% of internet users between the ages of 36 and 45 use Youtube
Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices.
As of Nov 2018, YouTube has paid out $3 billion to rights holders since 2007.
The number of channels earning six figures each year on YouTube has increased by 40% year on year.
The most popular branded channel, after T-Series, is the WWE’, which has amassed over 53m subscribers.
Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video.
Viewers who see TrueView ads but who don’t watch to completion are still 10 times more likely to take one of those actions.
When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos.
66% of internet users in the U.S.A between the ages of 46 and 55 use Youtube
79% of consumers would rather watch a video to learn about a product, than reading text on a page.
Among millennials, YouTube accounts for two-thirds of the premium online video watched across ALL devices.
99% of businesses will continue to use video throughout 2019, and 88% will spend more.
The most-viewed YouTube video is this:
By 2025, half of the viewers under the age of 32 will not subscribe to a pay-TV service.
Video in an email leads to a 200-300% increase in click-through rates.
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.
In 1956, video recorders were sold for $50,000 and videotapes cost $300 per one-hour reel!
69% say they’d be more likely to watch a video ad their friend had shared.
The very first music video to appear on MTV was : ‘Video Killed the Radio Star’ by The Buggles.
49% of Consumers Depend on Influencer Recommendations
80% of users can recall a video ad they viewed in the past 30 days.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
83% of businesses believe that the video gives them a good ROI.
Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. And it is also the Fastest-Growing Online Customer-Acquisition Method
72% of businesses who use video believe that it has improved the conversion rate of their website.
58% of internet users between the ages of 56 and older use Youtube
67% of Marketers Promote Content With the Help of Influencers
Noted as one of the first animated films ever to be made, Gertie the Dinosaur was created by Winsor McCay and it took 10,000 drawings to produce the 12-minute film:
Social Media Examiner found that 76% of marketers plan to add videos to their sites.
People wach over 5 Billion Youtube videos every single day
90% of ads on YouTube drive a lift in brand recall.
40% of Customers Use Ad-Blocking Technology
The domain name YouTube.com was registered on Valentine’s Day in 2005.
74% of People Trust Social Networks to Guide Purchasing Decisions
Alot of kids are learning millions of dollars through this platform. The biggest example of this is when 8-year-old Ryan Kaji, who made $26 million between 2018 and 2019 for his unboxing videos.
Some other kids that earn a lot of money trough Youtube are Dude Perfect and Anastasia Radzinskaya who earned $20million and $18 Million in 2018-2019
As of 2020 Relatability is 1.6 times more important than production quality when it comes to Youtube videos
Youtube made $4.96 billion in net advertising revenues in 2019 in the U.S.A alone and is likely to make around $5.47 billion in 2020.
70% of short ads on the platform significantly increases brand awareness.
Among rising social trends, Live videos is something that fans of certain brands want to see more of desperately.
People are becoming more and more interested in watching Youtube for “which products to buy” which means there is quite lucrative potential coming up
78.8% of marketers say that YouTube is the most effective video marketing platform, beating Facebook, with 58.5% votes
According to a survey in 2018, 50% of adults who use YouTube say the site is very important when it comes to figuring out how to do things they haven’t done before
Youtube comes in second when it comes to Influencer Marketing. No. as of now is Instagram
60% of the influencer content in the beauty industry comes from Youtube Influencer content.
When asked which skills they wished they, or their teams, were more adept at, 42.4% of marketers and 31.7% of SMB owners listed video marketing.
The Influencer Marketing will hit the $10 Billion mark in 2020
57% of Fashion and Beauty Companies Engage in Influencer Marketing
A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
6 in 10 Teens Follow Advice From Influencers Over Celebrities
These were some statistics/facts about Youtube and the overall rising trend of videos that show the potential this sort of thinig can have for upcoming businesses and Marketers. Moreover, if you want a list of 10 explained interesting facts than oberlo also has a very great article on this very topic so do give it a look too “10 Youtube Statistics Every Marketer Should Know in 2020 [Infographic]“
And if you want to look into some informative facts about eCommerce we have a great article written on just that so do give it a look too. “eCommerce facts: Some of the most intriguing!!”